Leading the marketing team at XLVets to support the needs of members across the XLVets Community of Independent Veterinary Practices.Developing and leading the Marketing Strategy.PR for XLVets and our members, sharing practice successes with the industry.Providing marketing support for member campaigns, representing the brand at industry events and sharing the XLVets Brand and ethos with the wider veterinary marketplace.Leading on a programme of Marketing CPD for the membership.Internal communications of products and services including member events, VetSkills Member CPD, Species Groups and more.The Team:I feel incredibly fortunate to have recruited XLVets Marketing Team, they are three outstanding individuals who are thriving in their roles.About XLVets:XLVets is a thriving community of independently owned veterinary practices; a collaborative community, owned by its members.Extensive member benefits include Marketing and Recruitment support, Graduate Training Programmes, pharmaceutical buying, a strong network of like-minded business owners and so much more. Our members hold their teams and clinical excellence as their key focus. If you too are a thriving independent practice and this sounds like a community you would like to be part of, do contact me.

Specialising in the Livestock ID Marketing portfolio.New Product Launch and Brand Development, including Flexmark Livestock Marking Products, Farm Station Medicine Delivery Range. Including logo design, packaging, copywriting, brand development, product launch, PR and more.Representing business brands at industry events.Internal presentations and project management.

Marketing and E-Marketing PlanningStrategic Brand ManagementNew Product DevelopmentSales ForecastingBudget ManagementPeople DevelopmentMarketing Team Leadership, two direct reports

An Agri Marketing role permitting exploitation of personal Agricultural Experience, particularly with Livestock Breeding and Management.Responsibilities included:Marketing Planning: Brand Strategy, Brand Development, Product Development, Budget ControlSales Support: Sales Promotions, Product Sheets, Sales ForecastingNew Product Development: Research, Development, Branding and Product LaunchDigital Marketing: Website Content Management, SEO, Social Media, E-mail Marketing, BloggingPR: Editorial for Customer Publications and the PressCopywriting: Brochures, Website, Product SheetsLine Management of Marketing Assistants

Responsible for the Marketing of East Durham Business Service and Novus Business Centre in Peterlee.Highlight - launching an awards ceremony as part of the annual Celebration of Enterprise Event, this added a competitive edge to the evening and gave the participants a chance to demonstrate their business success. This event attracted siginificant press coverage and helped raise the profile of the business service.PR, event management, website, SEO, e-marketing, inward investment marketing, budget control and planning, establishing a virtual business forum and publishing a quarterly business magazine.

Providing Marketing Consultancy for businesses across the East Durham area as well as financial support with targeted marketing grants.Consulting on brand development, product and service marketing, design, supplier sourcing, PR, online etc. Highlights: delivering marketing training workshops and the establishment of an income generating web design service.Targets for business engagement and business support were consistently exceeded.

Marketing Scotland's best quality Beef, Lamb, and Pork to Wholesalers, Catering Butchers, Family Butchers, and some of the UK's top restaurants.Highlights included developing company literature, a new website, organising and attending five national Food and Drink Shows and reaching the final of two Scottish food awards, winning in the Export Category. Miller's were the first Scottish Meat producers to export meat to Continental Europe when the beef export ban was lifted.Miller's are an exciting company, sourcing the very best livestock and then treating this top-quality meat carefully, to arrive with the end-user in a perfectly hung and aged condition.