Susan Herron Email & Phone Number

Durham, Nc

Manages communications strategies and activities for clinical trials and partner networks that include digital, print, video, event, and social media tactics. Creates clear content that resonates with patients and scientific experts and oversees highly effective recruitment and retention programs.

Raleigh-Durham, North Carolina Area

Developed strategic and creative marketing content for internal and external clients. Deliverables included digital advertising, print collateral, social media, white papers, articles, press releases, newsletters, videos, blog posts, company branding, and branded campaign materials. Managed multiple projects simultaneously and worked in tandem with clients and cross-functional teams.

Raleigh, Durham, Nc

In charge of creating patient-friendly and investigator-facing content for clinical trial recruitment, investigator symposiums, and pharmaceutical commercial brands. Materials include print and advertising deliverables, radio scripts, and a variety of digital content for websites, search and social media advertising, banner ads, and clinical trial postings. In charge of copywriting team training and resource management.

Worked with global pharmaceutical clients and internal teams to create campaigns for clinical research studies to achieve recruitment, retention and engagement goals. Deliverables include digital websites, banner ads, social media and search advertising, investigator web portals, interactive visit schedulers, printed toolkits, radio ads, clinical trial postings and newsletters. Digital content copywriting and editing for website pages, search and social media advertising, banner ads and clinical trial postings. Worked on several large global virtual investigator meetings. Other responsibilities include creation of project budgets, timelines and briefs, enforcement of timelines, leading all client and internal meetings, and digital testing.

Raleigh-Durham, North Carolina Area

Worked with global pharmaceutical clients and internal teams to create campaigns for clinical research studies to achieve recruitment, retention and engagement goals. Deliverables include digital websites, banner ads, social media and search advertising, investigator web portals, interactive visit schedulers, printed toolkits, radio ads, clinical trial postings and newsletters. Digital content copywriting and editing for website pages, search and social media advertising, banner ads and clinical trial postings. Other responsibilities include creation of project budgets, timelines and briefs, enforcement of timelines, leading all client and internal meetings, and digital testing.

Durham, Nc

Worked as part of the Corporate Communications Digital Expression team to manage patient recruitment deliverables in order to develop successful digital outreach strategies and campaigns. Oversaw and coordinated work between creative, technical and media teams in order to create websites and digital communications, optimize digital media campaigns, track and report metrics, and test deliverables. In charge of preparing Institutional Review Board materials to meet FDA regulations and company legal requirements, maintaining digital outreach budget, and conducting research into various disease areas, patient populations and treatments. Digital content copywriting and editing for website pages, search and social media advertising, banner ads and clinical trial postings.

Raleigh-Durham, North Carolina Area

Simplified life for small businesses, start ups, corporations and business professionals. Provided harmonious, practical solutions for marketing, advertising, social media management, brand creation, brand management, corporate communications, copywriting, editing, project management and organizational process.

Raleigh-Durham, North Carolina Area

Worked with marketing teams from Samsung Electronics Corp. Visual Display and Exynos Mobile Processor divisions as well as the Hair Cuttery brand. Oversaw and coordinated work between creative, technical, metrics, engagement, strategy and account teams in order to successfully execute promotions and live events that would support and strengthen overall brand strategy.

Raleigh-Durham, North Carolina Area

Managed client relationships with broadcast network clients including ESPN, Versus, Speed, Showtime, CBS, TNT and NBC. Lead the coordination of software, hardware and operations personnel needed for the production of graphics for live television events such as the Oscars, NHL, College Football, Championship Boxing, NASCAR races and the Indy 500. Oversaw and coordinated with internal and external creative, engineering and operations teams to create virtual graphics such as animations, clock and score, virtual advertising and sponsor insertions as well as on-air touchscreens and off-air talent telestrators.

Raleigh-Durham, North Carolina Area

Managed client relationships and creative projects for Kodak, IBM, Hilton Head Island and British Airways. Office account lead and New York office liaison for IBM. Developed direct marketing and digital creative for IBM’s hardware and software brands for the Americas Group region and creative templates for world wide distribution. Tracked and managed Durham IBM fees in order to stabilize and project future short-term revenue. In charge of Digital Capture and Devices sector, North American Region for Kodak which encompassed all retail and product launch materials.

York, Pennsylvania Area

Managed deadlines of all creative work in and out of agency. Directed production process for agency and approved all print, radio and broadcast media. Worked closely with various departments to develop internal time and production budget estimates for jobs. Prepared various time and job reports. Account Executive for pro bono accounts. Member of team to support a new company launch as well as a national product launch for GlaxoSmithKline.

Lancaster, Pennsylvania Area

Organized and directed the distribution of display materials, posters, brochures and mailings for various events and affiliate banks. Assisted with organizing and formatting strategic plans, marketing plans, analyses and budgets for various affiliates.

Reading, Pennsylvania Area

Managed and tracked new business initiatives for various departments by creating databases and developing statistical reports. Recorded billable time and prepared bills. Assisted attorneys directly with transcribing, proofreading and formatting legal documents to meet deadlines in a fast-paced environment.

Bachelor Of Arts, Corporate Communications, 3.98

Activities and Societies: Alpha Sigma Lambda Honors Society - Member, Theta Eta Chapter Outstanding Academic Achievement Award – Class.

Professional Writing, Speech Communications, 4.0

Activities and Societies: Academic Honors Program