Susan Karch Email & Phone Number

Responsible for developing, executing and optimizing the paid search, media and omnichannel strategy for top 4 customers within TSI’s Alternative Channel BU. Develop and optimize the digital media, paid search and omnichannel strategy for all 3 primary TSI brands at key customers, including Amazon, Walmart, Wayfair and Overstock/BBB, with a focus on driving sales (in-store and online), profitable growth and revenue.

Performance Marketing Manager - Alternative Channel at Tempur Sealy International, Inc. - The world's largest bedding provider.

Philadelphia, Pa

Digital Brand Manager (North America, Retail) at Essity, a leading global hygiene and health company dedicated to improving well-being through products and solutions, essentials for everyday life.Digital Brand Manager, North America, Consumer: Responsible for developing and executing the owned, earned and paid media strategy for the TENA North America Retail Business, focusing on paid search, media, social, PR and omnichannel tactics:• E-Commerce: Develop and execute the paid search and media strategy for TENA at key e-retailers in North America, including Amazon, Walmart, Target, and key drug and food customers, focused on driving incremental e-commerce sales.• Omnichannel: Develop and execute TENA’s omnichannel strategy for North America in partnership with the Customer Marketing Manager, leveraging digital tactics to drive brick and mortar sales.• Direct-To-Consumer: Develop the digital marketing strategy (paid and organic) and set the KPIs for TENA’s North American Direct-to-Consumer business with a focus on driving direct revenue, trial and subscription.• PR and Branding: Work alongside PR agency to develop and execute the strategy for TENA North America’s owned and earned media initiatives, including social media, influencer marketing and news bureau.

Malvern, Pa

Digital Marketing Manager at Progressive Business Publications. Responsible for developing and executing the organic and paid social media marketing and advertising strategy for 5 different business units, to drive traffic, leads, opt-ins and e-commerce sales:• Social Media Marketing and Advertising: Managed the social media promotion across business units, as well as executed various types of social media PPC campaigns on Facebook, LinkedIn and Twitter to drive efficient opt-ins, leads and revenue.• Branding, Contests and Outreach: Built and managed the online presence and relationships of PBP and 5 different business units, as well as developed and executed bi-monthly contests and influencer outreach initiatives.

Digital Marketing Manager at the Advertising Specialty Institute, the largest media, marketing and education organization in the promotional products industry.Responsible for developing and executing multi-channel marketing strategies for various products (ESP Social™, ASI Brand Builder™ and ASI’s Education Program) as well as managing ASI’s organic and paid social media strategies:• New Product Launch & Development: Co-launched two products for ASI’s distributor members--ESP Social™, a Facebook Marketing service, and ASI Brand Builder™, a digital advertising service—which were new revenue streams for the distributor side of the business. Worked closely with the Sales, Product Support, Design and Coordination teams to ensure that the processes and communication ran smoothly. Responsible for support and managing product enhancements to grow sales and increase retention.• Social Media Marketing: Developed and launched a revised social media marketing plan for ASI in line with social media best practices. New strategies included launching and managing a social media PPC plan to generate new business opportunities for ASI.• Multi-Channel Marketing: Responsible for developing and executing multi-channel marketing strategies and communication for ESP Social, ASI Brand Builder and ASI’s Education Program.

Associate Digital Marketing Manager at the Advertising Specialty Institute, the largest media, marketing and education organization in the promotional products industry.Responsible for developing and executing multi-channel marketing strategies for various products (ESP Social™, ASI Brand Builder™ and ASI’s Education Program) as well as managing ASI’s organic and paid social media strategies:

Managed the company's social media marketing, email marketing, content creation and development, branding, PR, outreach programs, link/relationship building and inbound marketing efforts.• Social Media Marketing: Manage company's blog, Facebook, Twitter, Instagram, Pinterest and G+ pages and marketing efforts in order to successfully increase fan bases, engagement and traffic• Email Marketing: Developed, coordinated, tested and analyzed email marketing campaigns, as well as managed graphic design and IT team to ensure each campaign is executed timely and as planned.• Content Coordination: Wrote optimized content and META tags for company's website and blog, according to keyword research and SEO best practices. Also developed all creative specs for ads and changes to the website.• PR, Outreach and Relationship Building: Managed company's PR, outreach and inbound marketing initiatives in order to boost website's rankings and build relationships across the web. Also wrote compelling articles for like-minded sites and managed a team of freelance copywriters to do the same.

Wrote creative, compelling and optimized content for various clients' blogs and email marketing campaigns

Greater Philadelphia Area

Worked side-by-side with WXPN's Volunteer and Student Coordinator and engaged in a wide variety of tasks for WXPN’s Marketing Department

Greater Pittsburgh Area

Assisted in creating, planning and managing events that engage and inform students about Jewish life on campus.

Bachelor Of Science (Bs), Communication, General

Activities and Societies: Emerging Leaders

Bachelor Of Science (Bs), Spanish Language And Literature

Activities and Societies: Portuguese Related Area, Certificate in West European Studies, Related Concentration in Latin American Studies.

Spanish Language And Literature

Intensive 8 week study abroad program in Alcala de Henares, Spain (12 credits)