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As a marketing/communications professional, I partner with companies to develop and implement innovative marketing strategies that promote the corporate brand, improve visibility in the marketplace, and support their business development objectives. I specialize in integrated marketing communications and brand management, combining traditional marketing initiatives with public relations, social media and digital marketing. I am also a creative wordsmith and have proven to be adept at presenting complex topics in compelling copy and presentation.Demonstrated ability to create competitive value, identify opportunities, establish and maintain market share, and devise and implement solutions to a wide range of marketing and communications challenges. Able to drive change, achieve objectives, and effectively manage projects in a variety of corporate environments. Solid leadership skills and experience managing projects and building and mentoring top-performing marketing teams.While I have marketed both products and services, I have developed an expertise in marketing professional services. I understand the unique challenges and opportunities related to the professional services industry, and I've successfully managed marketing programs for law firms, accounting firms, HR consulting firms, and technology consulting firms. In addition, I also have experience in the manufacturing and construction sectors.I am interested in partnering with a company on challenging consulting projects or becoming part of a dynamic corporate team.Specialties: Brand management, corporate image development, messaging strategy, marketing communications, content development, strategic partnering, public relations, social networking strategy, channel development, B2B marketing, product launches, professional services marketing strategy
Susan Kern Consulting
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Freelance Marketing And Communications Executive And ConsultantSusan Kern Consulting Aug 2009 - PresentAccomplished marketing executive with extensive experience in B2B and B2C marketing strategy. Specialized expertise in professional services marketing, brand management, social media strategy, and communications. Assist clients in the development and management of their brand through comprehensive marketing initiatives, creative social media strategies, and innovative communications programs. Utilize my extensive experience in the professional services and product sectors to provide client companies with advice and direction in translating their marketing and communications goals and objectives into results.
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Director Of MarketingBatrus Hollweg International May 2011 - Dec 2011Plano, TxCreated a comprehensive marketing strategy for this talent management consulting firm, including branding, social media, and business development support. Identified key target markets for expansion and diversification of the client base. Wrote and designed content for website, newsletters, social media, client communications, brochures, and product support materials. • Redesigned website to better promote key product and service areas. Created industry specific content to support diversification of the client base.• Conducted market research to identify potential target markets and prospects and provided support to business development in implementing trade shows and industry events.• Implemented a social media initiative that targeted multiple communication audiences. Expanded the corporate message to incorporate client and industry information.• Designed the “Horrible Bosses” initiative providing a creative vehicle for promoting the company’s assessment division. The project included posters, a deck of character cards, promotional materials, and a twitter feed supporting the project.
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Director Of MarketingAspirehr, Inc. Jan 2008 - Jul 2009Directed marketing and communications strategy for the largest boutique consulting firm dedicated to SAP HR solutions. Responsibilities included marketing planning, brand management, and corporate communications. Wrote and designed the corporate newsletter, brochures, and whitepapers. Developed and implemented marketing best practices, including ROI evaluations for events and projects, graphic standards, and design of marketing processes. Originated and implemented branding campaigns designed to create corporate awareness, including a comprehensive public relations initiative, webinars, and corporate communications materials. Took the company from a relative unknown entity to a leadership position in the industry. AspireHR was recognized by the Inc. 500, the Dallas 100, the Greater Dallas Business Ethics Award, and the Ernst & Young Entrepreneur of the Year.Redesigned the corporate website to showcase the company’s products and expertise and provide an interactive experience for visitors. Worked with major industry analysts to position AspireHR and the company’s professionals as industry experts.Implemented lead generation and client relationship programs, including e-mail blasts campaigns, the corporate newsletter, industry trade shows, seminars, and advertising initiatives. -
President/Marketing ConsultantSusan Kern & Associates 2000 - Dec 2007Freelanced as a consultant in marketing, branding, and corporate communications services. Worked with clients in a wide range of industries including professional services, manufacturing, retail, software design, sports/fitness, cosmetics, event planning, and promotions.Assisted clients in developing marketing strategies to increase market share, improve their visibility in the marketplace, identify and penetrate new markets, create and introduce new products, and increase sales.Services included marketing and strategic planning, corporate communications strategy, image development, public relations, market research, event planning, media training, promotions, and publications development.
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National Director Of Marketing & Business DevelopmentJenkens & Gilchrist 1996 - 2000Directed all marketing and business development activity for this 600-attorney national law firm. Responsibilities included marketing management, business development, market research, web site design and management, promotions, event planning, internal/external communications, sales training, industry segment development, strategic partnering, brand management, corporate image development, and marketing database design and management.Created a full-service in-house marketing and communications function providing services to seven offices and 20 industry/practice areas nationwide. Designed and executed the firm’s first strategic marketing program.Brought the firm from a regional status to national recognition through an aggressive corporate image campaign, which included advertising, public relations, special events, speaking engagements, and promotions. Placed key articles with national media, including major legal and business publications.Worked with offices, practice groups, and individual professionals to develop and implement practice development plans, including cross-selling initiatives, market development strategies, client development teams, and lead generation strategies. Reduced firm marketing/communications expenditures by 25% by bringing the creative function in-house. At the same time, we facilitated the implementation of corporate standards and the use of a corporate brand.
Susan Kern Skills
Susan Kern Education Details
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Mathematics
Frequently Asked Questions about Susan Kern
What company does Susan Kern work for?
Susan Kern works for Susan Kern Consulting
What is Susan Kern's role at the current company?
Susan Kern's current role is B2B Brand Management | Strategic Marketing | Social Media | Messaging and Content.
What is Susan Kern's email address?
Susan Kern's email address is su****@****zon.net
What is Susan Kern's direct phone number?
Susan Kern's direct phone number is +121488*****
What schools did Susan Kern attend?
Susan Kern attended St. Catherine University, College Of St. Benedict.
What are some of Susan Kern's interests?
Susan Kern has interest in Public Relations, Marketing, Corporate Communications, Brand Management, Social Networking Strategy.
What skills is Susan Kern known for?
Susan Kern has skills like Brand Management, Integrated Marketing, Digital Marketing, Social Media Marketing, Lead Generation, Crm, Public Relations, Marketing Strategy, Marketing Communications, Strategic Partnerships, Strategy, Strategic Planning.
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Susan Kern
Historian / Architectural Historiani Tell History Through Place, Revealing Ways That Buildings, Monuments, Museums, And Public Spaces Tell About Our Past, Our Values In The Present, And Our Aspirations For The Future.College Park, Md1wm.edu
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