I majored in psychology because I have a passion for helping others and understanding what made them tick. While I didn’t end up pursuing a career in psychology, those desires helped chart my professional course.Instead of continuing in psychology, I earned an MBA from Cornell University that led to a long (20+ years!) and fulfilling brand management career at Procter & Gamble. Understanding why consumers do what they do, and looking for ways to help them do it better, enabled me to launch winning innovations and build brands like Tide, COVERGIRL, and Olay. (I also had four kids (currently ranging in age from 15 to 22 years old). They challenge my understanding of human behavior on a daily basis!) At SpencerHall, I help a wide range of clients leverage market understanding, consumer insights and emerging trends to come up with big ideas that will build their businesses. Whether they’re looking for new product ideas or a better way to position their brand, I work with them come up with winning strategies. I can help you too. Get in touch today and let’s figure out how you and your target market tick, so you can come out on top. Stand-out Traits- Digging deep to understand and bring your consumer to life- Able to analyze your market to identify big opportunities- Skilled at identifying trends that will impact your consumer and your business- Specialize in generate out-of-the-box ideas that can help you win in the market- Words to live by: Innovation is seeing what everyone has seen and thinking what nobody has thought.