Develops and executes strategies that create and uphold a positive public image of Hoffman Auto Group both internally and externally that increase retention, vehicle sales, and service sales across the organization. Leading with a customer-centric mindset, serves as brand-ambassador supporting Hoffman Auto Group as the liaison for philanthropic and community partner events. Proactively develops and maintains relationships with local media, businesses and non-profit organizations. Establishes and oversees partnerships and all business transactions with fleet management partners.

Develops and executes strategies which create and uphold a positive public image of the Hoffman Auto Group while inspiring, leading and motivating a customer-centric culture and community-mindedness. Leads and oversees all aspects of corporate reputation for the 9 brands (Lexus, Audi, BMW, Porsche, Ford, Lincoln, Honda, Toyota, and Nissan) of the auto group, community outreach/engagement and social media. Strengthens business relationships with community leaders/partners, develops and maintains positive organizational reputation, generating inbound customer sales traffic. Oversees and manages all marketing events and sponsorships. Serves as “brand ambassador” within the community, with customers, community leaders and partners. Support co-chairmen and Hoffman family members as a liaison/representative at philanthropic and community partner events such as but not limited to board meetings, speaking engagements, fundraising activities. Speaks on behalf of the Hoffman Auto Group at select events.Oversees crisis communications operations.Partners with director of marketing in development of the annual marketing budget and marketing/communications department business plan.Oversees all corporate sponsorship, incoming proposals and provide recommendations to co-chairmen for all new and existing community partner support.Develops, implements and promotes Community Engagement Program to engage, inspire and motivate Hoffman Auto Group employees to volunteer in community outreach events. Serves on Advisory Committee for Connecticut Working Cities Challenge to represent Hoffman Auto Group and commitment to the statewide initiative.Maintains a climate that attracts, retains and motivates top quality personnel. Recruit, train, support, develop and promote qualified employees. Mentor and guide professional development of social media coordinator, reputation management specialist, blog content coordinator and marketing events specialist.

Manages and leads all aspects of corporate reputation and community outreach with emphasis on the development of brand awareness, strengthened business relationships with community leaders and partners, positive organizational reputation, generation of inbound customer sales traffic and the encouragement of product and service adoption.

Aggressively managed and monitored company reputation by handling third-party complaints, responding to all published information about Hoffman Auto Group (9 stores, 2 body shops) on social media, online surveys, etc. Provided timely and transparent response to all online reviews (Google, Cars.com, Edmunds.com, Yelp, and Facebook) and acted as liaison between customers and management teams to resolve customer service issues.Developed and implemented communication strategies through social media platforms to internal/external recipients for Hoffman Auto Group activities and events. Managed, planned and developed content for all Hoffman social media sites (Facebook, Google+, Twitter, Instagram, Pinterest, etc.) and intranet/blog site (DrivenCT.com). Developed, managed and communicated monthly reputation management report and competitor analysis to all stakeholders. Met regularly to highlight strengths/weaknesses to ensure focus on continual improvement for the Hoffman customer.Provided counsel to Director of Marketing & Communications and Marketing Development Manager on reputation management and social media initiatives/activities on a regular basis.Developd and implemented social media strategy and calendar.Scheduled and lead monthly management meetings with store and corporate personnel, as necessary, to support activities related to online reputation and social media.Assisted advertising and marketing functions as needed, specifically, writing copy for any traditional or on-line advertising.Assisted with ensuring Hoffman branding consistency throughout all marketing initiatives.Assisted with the development of the annual marketing budget pertaining to online reputation and social media initiatives. Supported development of and presented vision for reputation management/social media at the annual Hoffman Auto Group organizational kick-off meeting.Measured, analyzed and communicated results of social media campaigns to determine effectiveness.

Let me introduce myself; my name is Susan Lane. I am a Sales and Leasing Consultant for Hoffman Honda in Avon/Simsbury. At Hoffman Auto Group, we take pride in establishing and maintaining trust with our customers. I am dedicated to providing you and your family with a positive sales experience. Come see me and test-drive a new or used car today! 860.658.3344We're conveniently located at 40 Albany Turnpike (Route 44) at the Avon/Canton line, behind McDonald’s and Best Buy.At Hoffman Honda we are committed to earning your business and dedicated to having a long-lasting relationship from the purchase of your vehicle to servicing in the years ahead. Our Service Department offers WiFi, work areas with computers, early bird drop off service, child play area, shuttle service, loaner cars, free carwash service and more! We even offer on premises body shop services. Everything you need to keep your car running smooth is here for your convenience. I can’t wait to meet you in person and show you our great facility!

Consistently exceeds expectations with administering calendars for two departments, booking venues and transportations for multiple events throughout the year, payment processing and administering schedules. Maintains and exceeds requirements with written communications for internal and external audiences.Produces exceptional communication and promotional materials through creative design using PhotoShop. Demonstrates a focus on and understanding of the customer through written communication and graphics creation.

Successfully co-created communication plan timeline for implementation of new customer service phone system. Coordinated with internal constituents to ensure timely process of plan implementation. Assisted in communicating new phone system plan both internally and externally.

Consistently praised by management for the quality and timeliness of reports, attention to detail, exemplary customer service delivery and team-player attitude. Excelled within deadline-intensive environment, ensuring accurate and on-time completion of all projects. Assisted in all areas of administrative work including data entry, receptionist duties, file organization, research and development