Sue (Lee) Mcdaniel

Sue (Lee) Mcdaniel Email and Phone Number

Sr. UX Designer TFB and Account Hub @ T-Mobile
Kirkland, WA, US
Sue (Lee) Mcdaniel's Location
Kirkland, Washington, United States, United States
Sue (Lee) Mcdaniel's Contact Details

Sue (Lee) Mcdaniel work email

Sue (Lee) Mcdaniel personal email

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About Sue (Lee) Mcdaniel

Sue’s focus is on digital design and UX for consumer facing products and websites. From start-ups to global brands, her deep understanding of consumer markets is ideal for companies looking for ways to engage their customers.Rooted in consumer packaging with agencies, and later in-house at Nike, Inc., direct mail and branding collateral became her specialty. Sue founded Orange Creative and expanded her talents into retail, e-commerce and brand experience. As Creative Director, Art Director or Visual Designer, Sue brings critical thinking and business strategy while targeting the mobile and digital media markets for companies like Microsoft, Bluetooth, Nike, Amazon, Smilebox, Helly Hansen, Bootlegger Clothing, Canada Post & Earls Restaurants.Strengths: • E-commerce• Web UX• Digital Marketing • Mobile UI• Event Collateral / Environmental signage• Retail / POS / Display• Branding• Design Project Management• Photo Art Direction (on model and product)• Video (conceptual storyboards)• Animation• Packaging DesignRecognition for design excellence includes: Applied Arts, HOW, French Paper, Graphex, RACie & Telly Awards.Outside of the office, Sue takes pictures of beautifully odd things, laughs, admires architecture and tries to smell as much fresh air as possible. Skills: Adobe CS, HMTL & CSS, Conceptual Storytelling, Video Editing & Storyboards including exposure to Adobe Premier, Final Cut Pro, Animation including exposure to Maya, After Affects & Flash, ..FLASH?? Lol,Typography, Building Teams, Project Management, Illustration, Creative Catalyst, Business Strategy, E-commerce, UX, Photosharing Services, Digital Publishing, Digital Content Marketing, Mobile Technology, Responsive Web Design

Sue (Lee) Mcdaniel's Current Company Details
T-Mobile

T-Mobile

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Sr. UX Designer TFB and Account Hub
Kirkland, WA, US
Website:
tmobile.com
Employees:
90699
Sue (Lee) Mcdaniel Work Experience Details
  • T-Mobile
    Sr. Ux Designer Tfb And Account Hub
    T-Mobile
    Kirkland, Wa, Us
  • T-Mobile
    Sr. Ux Designer Tfb / Account Hub
    T-Mobile Jul 2019 - Present
    Providing UX design solutions for the T-Mobile for Business (TFB) Account Hub platform with design thinking to improve the business customer’s digital experience. • Works closely with Product and Business teams to manage and improve the UX design processes• Uses data and user testing to inform UX solutions• Creates interactive prototypes and design files• Design QA for adherence to TFB style guide• Deep cross functional knowledge of AHUB with other TFB teams• Staying flexible to the changing org structures post merger
  • T-Mobile
    Creative Director/Ux Design Lead
    T-Mobile Jul 2019 - Present
    Enterprise Payments Team
    Bringing design thinking to improve the customer checkout experience. By creating interactive prototypes and demos, the T-Mobile Payments team has been able to achieve better stakeholder buy in and secure funding for new tools and projects.Dedicated to improving and adhering to a best practices workflow between design and development teams.• Internal creative direction for web properties and digital payment experiences• Art direct offshore teams• Use data to help drive creative solutions• Provide end to end design and development services • Work with the product teams to improve and adhere to brand styleguides and product UI
  • Microsoft
    Creative Director, Ux
    Microsoft Nov 2015 - Jul 2019
    Hcl Technologies
    HCL Technologies brings UX and engineering services expertise under one roof to solve complex business problems. Leveraging an extensive global offshore infrastructure I provide design direction and UX expertise to Microsoft business units within the Digital Marketing and Retail groups.• Internal creative direction for Microsoft web properties and digital marketing being developed through HCL• Work with external agencies to bridge the gap between backend engineering and the front end design processes• Work with offshore teams• Use data to help drive creative solutions• Provide end to end design and development services for Microsoft customers• Work with the product teams to improve and adhere to Microsoft graphic standards and product UI• Integrate new creative processes into the HCL America landscape • Define visual solutions to email marketing and sales collateral
  • Bluetooth Sig
    Visual Design Lead / Art Director
    Bluetooth Sig Jan 2014 - Nov 2015
    Bluetooth technology is a wireless communications technology intended to replace the cables connecting many different types of devices. Bluetooth is the ubiquitous technology used in billions of devices worldwide creating The Internet of Things (IoT) • Providing visual design for Bluetooth online marketing and brand collateral• Creating brand standards and style guide for elevating the Bluetooth brand• Generating engaging online experiences through Bluetooth's web presence• Working with the product team to communicate the improvements with the Developer Toolkit for testing and qualification of Bluetooth technology• Art Directing external resources for consistent brand messaging and Integrating innovations to the brand experience • Providing conceptual storytelling direction for brand videos
  • Amazon
    Art Director, Advertising Design Experience Team
    Amazon Jun 2013 - Aug 2013
    Seattle, Wa
    Art direction and design of innovative advertising experiences for a variety of global brands and strategic internal programs including Amazon Prime, Kindle App of the Day, Kindle Books Daily Deals, and Amazon.com• Scaling internal creative teams• Streamlining content pipeline processes• Affiliate programs
  • Smilebox
    Creative Director
    Smilebox Sep 2011 - Mar 2013
    Redmond Wa
    Smilebox celebrates life's important moments through photosharing and storytelling experiences. Animated mobile app technology for the iphone and a desktop catalogue with 100's of animated design templates for sharing life's everyday moments in minutes.Responsible for defining the animated content style, managing the in-house creative team and the visual/written expression of the brand to assure delightful user experiences for the desktop and mobile Smilebox products. Insure return engagement and deliver on the Smilebox subscription business. Contributed to business revenue, helping grow new sales by 98% YoY since December 2011. Overseeing the content development and performance plan, was responsible in achieving a 15% decrease in cost-per-premium action and hitting delivery targets. • Communicating the details of the creative approach and how it relates to business objectives• Developing mood boards and conceptual direction for the 7 person multimedia content team• Working collaboratively with design, product and technology teams to creatively define delightful product experiences• Using performance data with marketing strategy to define content and brand direction• A caring and genuine management approach• Keen understanding of creative direction for e-marketing best practices and affiliate programs • Solid understanding of web & app design principles, standards and technologies
  • Orange Retail Branding
    Creative Director / Owner / Design Lead
    Orange Retail Branding Apr 1998 - Sep 2011
    Vancouver, Bc
    Specialized in retail brand experiences. Developed brand presence instore and online through signage programs, POS, print packaging, sales collateral, website design, e-commerce and online marketing. Clients include: Nike, Canada Post, Gentlefawn Clothing, Lucy.com, Mainframe Entertainment, Flosport Clothing, FreshCo Supermarket (rethink),Sevenoaks Mall (JFC), Readers Eyewear, Stephane De Racourt Shoes, 'Zaw artisan pizza US, Helly Hansen US, UK & Canada, Ryders Performance Eyewear, Prospera Credit Union, Bootlegger Clothing, Jack & Lily Footwear, Earls Restaurants.Successes:• Owned & operated boutique size design studio with creative and business development • Earned reputation as Vancouver’s retail sportswear branding specialist• e-commerce brand strategy including online marketing and social media campaigns• Art direction and retail collateral development for global athletic and apparel brands such as Nike, Lucy.com and Helly Hansen• Grew start-ups Gentle Fawn and Flo-Sport Clothing to leading Canadian junior women’s apparel brands• Developed long term brand evolution and instore seasonal campaigns for national apparel chain, Bootlegger (110 stores)• Evolved and maintained brand positioning within existing markets• Worked client direct as well as on inhouse teams • Produced & Art Directed product and lifestyle photography campaigns• Hired & managed creative & production teams
  • Vfs
    Packaging Design Instructor
    Vfs Jan 2011 - Aug 2011
    Vancouver, Canada Area
    Established the course for Package design for the Digital Design department.
  • Nike
    Art Director / Designer
    Nike Jan 1997 - Mar 1998
    Beaverton, Or
    Design and art direction of sales collateral and environmental signage. Extensive on-body and off-body product photo direction for Nike Image Bank used for worldwide in-store applications & brand collateral• Large scale conceptual direction for photography• Design of international direct mail, in-store environmental graphics and sales material• Developed team leadership for positioning a retail brand on a global scale• Contributed to global asset management system
  • Koo Creative Group
    Designer
    Koo Creative Group Jan 1995 - Jan 1996
    Vancouver, Bc
    Clients: Save on Foods: Packaging design for private label lines Western Family and Western ClassicOakridge Mall: Developed seasonal campaigns / Billboards, Direct Mail, PrintWest Coast Express: Designed launch material of transit system• Gained extensive knowledge about packaging design and various production processes• Designer for telecom and tech based sales collateral.• Packaging Illustration
  • Young & Rubicam
    Designer / Art Director
    Young & Rubicam 1995 - 1996
    Vancouver, Bc
    Clients: BC Ford & Mercury Dealers, London Drugs
  • The Design Kitchen
    Co-Principal / Designer
    The Design Kitchen 1994 - 1995
    Vancouver Bc
    Clients: Canadian Craft Museum, Riesco & Lapres Interiors
  • Freelance Designer
    Freelance Designer, Sue Lee
    Freelance Designer 1991 - 1993
    Vancouver, Bc
    Sun Rype Foods, Caboodles, BC Tourism, Brights Wines, Red Deer College Press,Movie Industry Storyboards, Pacific Symphonic Wind Ensemble, Fabric Design

Sue (Lee) Mcdaniel Education Details

Frequently Asked Questions about Sue (Lee) Mcdaniel

What company does Sue (Lee) Mcdaniel work for?

Sue (Lee) Mcdaniel works for T-Mobile

What is Sue (Lee) Mcdaniel's role at the current company?

Sue (Lee) Mcdaniel's current role is Sr. UX Designer TFB and Account Hub.

What is Sue (Lee) Mcdaniel's email address?

Sue (Lee) Mcdaniel's email address is su****@****ile.com

What is Sue (Lee) Mcdaniel's direct phone number?

Sue (Lee) Mcdaniel's direct phone number is +120645*****

What schools did Sue (Lee) Mcdaniel attend?

Sue (Lee) Mcdaniel attended Alberta College Of Art & Design.

Who are Sue (Lee) Mcdaniel's colleagues?

Sue (Lee) Mcdaniel's colleagues are Destiny Meza, Renada Pee, Skyler Trefethen, Natalia Pla Guerra, Hussein Aboud, Bob Lutovsky, Prashant Srivastava.

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