Susan Weber Email & Phone Number

San Francisco Bay Area

Provide client-specific problem solving in marketing, sales and project management for financial service and electronic media companies. Expert skills in increasing profitability, expanding brand awareness and new product development for B2B and B2C.Provide attorney and staff education, case review and expert witness testimony on pending court actions which focus on the credit and debit services industry.Projects have included:• Program development, team management and subscription-based app to support international B2C service and commerce sales• Cash management program with integration of multi-company systems support• High value customer relationship program• Direct response, email and social media programs• Content strategy and creation for multiple online media companies• Operations manual for leading credit card service provider• Monthly consumer newsletters for banking and insurance clients• Communication strategy and implementation of customer product and service information including television and print advertising, collateral and website contentClients: Visa International, Wells Fargo, Google, UserTesting, LoveToKnow Media., First Data, Charles Schwab, Yahoo Finance, AOL, Wall Street Journal, Chronicle Publishing, US West, LinkShare, Market Rates Insight, Citicorp, Chase, UBS Wealth Management Bank of Marin.

Provided third-party contract research and consulting services for potential development of a stable of experimental sales support applications for B2B credit and loan operations and B2C financial products.

Provided editorial function to an online dictionary featuring definitions, examples, grammar tips, ESL information and reader resource information. Responsible for writer direction, editing definitions and managing content for format, fact checking, spelling and grammar.

Developed and managed an online bookshelf of 700+ novels to read free online. Responsible for digital project management including tech direction, site design, book sourcing, digital publishing, and promotion of books and authors. Write and manage weekly email program.

Developed and managed design and content for online news compilation website.

Managed site editors and provided direction and subject expertise for credit cards, insurance, wine, party, genealogy, antiques, sleep disorders, travel and San Francisco channels at LoveToKnow.com, an online reference and information website for women.

Provided new product development and sales support for pricing products and services for financial services clients. Developed internal and external sales support strategies and innovative new product development strategies.

Interim senior marketing manager and team leader of contract, internal, external resources. Developed, introduced and managed new checking and credit card program for high value investors. Managed sales force training.

Redesigned and reintroduced consumer online bill pay system. Developed overnight consumer payment system.

Developed print and online consumer investment materials and magazine, sales materials, sales support and training tools for Schwab International.

Developed and managed consumer marketing and officer sales support programs for BofA's $8 Billion Preferred Banking program, with 400+ assigned bankers specializing in top 5% of California households. Directed BofA's credit card merchandising and insurance programs.

Certificate In Advanced Marketing Studies

Advanced Management Program, Marketing/Marketing Management

Bachelor Of Business Administration