“Marketing is the art of telling a story that moves people to act.” With that, Bernadette Jiwa (author of Marketing Guru) states a powerful truth. Regardless of industry or audience, successful business outcomes demand compelling, well-articulated, and easily understood stories.I’m a highly versatile, strategic storyteller and project manager with 20+ years experience achieving outcomes aligned with corporate objectives for global B2B technology companies. Technology storytelling and project execution in a B2B context take many forms: strategy definition, leadership presentations, business planning, product management, product requirements, project management, corporate communications, partner development, digital and solutions marketing, sales enablement, public relations, events, and organizational change management. I have successfully delivered results using all of these forms, plus a few more. UDefining, product managing, launching, and building an ecosystem for game-changing B2B products/services is my jam! Let's translate complex technology and processes into easy-to-understand concepts, value propositions, and project plans that inspire desired actions by various audiences — product users, developers, employees (all-hands), board members, customers, prospects, government, and industry at large. Bring it!My expertise draws from a wide range of leadership, functional and technical experience working for technology firms of all sizes, including two decades in airline retail and distribution. At this phase of my career, I choose to work with people and opportunities promising to have the biggest impact and having the most fun doing it. Project work, fractional work, or "full-time" for the right company are all possible - let's talk.I am interested in making new connections via LinkedIn, either for professional or volunteer opportunities, so don't hesitate to DM me!Core Competencies:Strategy and Planning, Product Management, Sales Enablement, Marketing Communications, Product Marketing, Corporate Communications, Project Management, Business Analysis, Public Relations, Event Management, Financial (Budgeting), Digital Marketing, Business Development, Culture, and Change Management.
Ashbery Communications Llc
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Principal And FounderAshbery Communications Llc Jan 2021 - PresentFlorida, United StatesProvide strategy consulting, fractional CMO/B2B marketing consulting, business planning and development, project management, presentation development, marketing, communications, product management, and SDLC support services for B2B technology clients across various industries, primarily travel tech/airline.
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Chief Marketing OfficerMystifly Jan 2024 - Jul 2024Florida, United StatesDedicated project to expedite and deliver company rebrand, repositioning in the market ("Smart Aggregator"), go-to-market strategy, and launch of new Smart Selling Platform (SSP) including first customer announcement (Costco Travel). Successful execution culminated in a PR campaign in June 2024 with feature articles in BTN, PhocusWire, others; positive analyst reviews; readiness for global GTM. -
Senior Vice President Of MarketingFarelogix - An Accelya Group Company Apr 2012 - Dec 2020Miami/Fort Lauderdale AreaLed product and corporate marketing for Farelogix (now part of Accelya Group), a global provider of commerce solutions renowned as a disruptor in airline distribution. Managed brand, go-to-market strategy and tactical execution, product positioning, public relations, budgeting, and sales enablement for engagement with the world’s top 100 airlines and the industry at large. Championed the need for, established, and grew the Corporate Communications function. As a member of the senior executive team, contributed to the successful acquisition of Farelogix by Accelya Group in July 2020. -
Vice President Marketing And ProductFarelogix Mar 2008 - Apr 2012Miami, Florida, United StatesDirected both product marketing and corporate/industry advocacy efforts during a unique period of airline history characterized by explosive growth in merchandising, new product innovation, and intense industry debate. On a modest budget, enabled Farelogix to “punch above its weight,” establishing the company as a global and industry-wide innovator, pioneer, and disruptor of the status quo. Managed product marketing and launch of FLX Merchandise, the industry’s first engine for airline retailing, enabling sales of seats, bags, and bundles. -
Director Of Product ManagementFarelogix Nov 2005 - Feb 2008Miami, Florida, United StatesLed product management and marketing during the company’s pivot from a “provider of multi-source distribution for travel agencies” to “distribution technology provider for the world’s top 100 airlines,” including the introduction of what was then known as "direct-connect" distribution, later adopted by the industry as New Distribution Capability (NDC). -
Senior Analyst/PjmInterval International Aug 2003 - Nov 2005Miami, Florida, United StatesManaged successful software project delivery for internal clients including Marketing, Finance, Legal, and Operations. Key contributor to formation of then-new project management office (PMO).
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Co-Founder, Vp Marketing & OperationsHealthworks Management Systems Inc. Mar 2000 - Jul 2003Miami, Florida, United StatesLed business planning, market strategy, and product management for start-up software firm specializing in enterprise patient management solutions. Also oversaw HR, legal, operations, and finance.
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Director Of Marketing And Business DevelopmentSpss/Vento Software Jun 1999 - Feb 2000Miami, Florida, United StatesForged partnerships with industry-leading database, hardware, and software vendors including Lucent Technologies. Member of acquisition team for 1999 acquisition of Vento Software by SPSS.
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Manager, Corporate Markets & ProductsAmadeus North America Apr 1997 - May 1999Miami, Florida, United StatesIncreased customer retention through product launches, marketing programs and events. Managed North American product plan including joint development initiative with SAP Travel Management.
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Product ManagerHigh Performance Systems Inc Mar 1992 - Mar 1997Hanover, New Hampshire, United StatesDesigned positioning, pricing, channel, adoption, and sales enablement strategies for business simulation software firm. Launched marketing/distribution strategies in Latin America, Europe, and Asia resulting in 70% revenue growth.
Sue Carter Education Details
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Liberal Arts - Summa Cum Laude -
Florida International University/PmiProject Management -
C.W. Baker H.S.
Frequently Asked Questions about Sue Carter
What company does Sue Carter work for?
Sue Carter works for Ashbery Communications Llc
What is Sue Carter's role at the current company?
Sue Carter's current role is Airline Industry / B2B Marketing, Product, Tech Storytelling, Executive, Strategy, CMO, Project Management/PMP.
What schools did Sue Carter attend?
Sue Carter attended Dartmouth College, Florida International University/pmi, C.w. Baker H.s..
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Sue Carter
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Sue Carter
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