After many decades in marketing, my philosophy regarding marketing hasn’t changed:Get the right message to the right people in the right ways at the right time using the right tools.Simple in concept, but not easy to execute. Most companies struggle with the right message and that all depends on the markets you serve. Your business may be able to serve everyone but that approach generally doesn’t connect with anyone. There’s never enough money - that’s why we must have a strategy to stop wasting time, money and resources. Blended decades of ad agencies, Fortune 100 senior marketing positions, mid-sized technology and professional services marketing roles into my consulting and strategy coaching business. I believe most marketing is out of alignment somewhere, often in several places: message isn’t aligned with the market’s needs; the company doesn’t differentiate positioning; target market isn’t clear; messaging sucks and isn't "real"; and the channels are ineffective. Susan Gold Coaching makes strategy painless, focused and gets results.Clients typically gain: • Increased revenue and higher margin; higher engagement values• More high value, desirable clients, replacing underperforming clients or "bad-fit" clients• Uncommon, "new" ways to get in front of their ideal prospects• A better understanding of the value they bring to their clients and how to communicate it• Increased clarity on how they differ from competitors and leverage a stronger positioningHere’s what a few clients had to say:“If you want unvarnished, insightful solutions to today's strategic business challenges, there is no better talent than Susan. I’ve watched first-hand as she pinpointed issues in an hour discussion that have stymied internal management for years. Better yet, she can guide you and your team back to best practices.” — Founder/CEO, Data Consultant“An investment in Susan is an investment in yourself and your company. Susan fundamentally changed the way we viewed the value that our company provides, the way we talk about that value, and the places where we talk about it. Susan was able to shift our focus and save us oodles (that's a technical term) of time in the process by identifying effort that was being wasted talking to the wrong audiences." — Owner, Digital AgencyWho am I?Live North of Boston; married to a Fractional CMO (yes, we talk marketing); addicted to art supplies and painting and sewing; love to tap dance. Miss my tortoiseshell calico kitty. Want to learn more? Send a message.susan@susangoldcoaching.comwww.susangoldcoaching.com
Listed skills include Marketing Strategy, Strategy, Marketing, Direct Marketing, and 46 others.
