Susan Mau Larson Email & Phone Number

Minneapolis, Minnesota, United States

LifeSource saves lives and offers hope and healing through excellence in organ, eye and tissue donation, serving the 7.5M people who live in Minnesota, North Dakota, South Dakota and Western Wisconsin.Lead the teams focused on developing a strong organization, and building community partnerships in Minnesota, North Dakota and South Dakota, including: (1) Federal and State elected officials; (2) the Department of Public Safety in Minnesota and South Dakota and Department of Transportation in North Dakota; (3) public relations and communications; (4) marketing; (5) diversity, equity and inclusion; and (6) human resources and learning & development. Work in collaboration with the CEO to manage organizational governance including Board of Directors Strategic Visioning.

Minneapolis

Lead 21-person team focused on building professional and community partnerships in Minnesota, North Dakota and South Dakota, including: (1) 300 hospitals; (2) Medical Examiners; (3) funeral directors; (4) the Department of Public Safety in Minnesota and South Dakota and Department of Transportation in North Dakota; (5) public relations and communications; (6) diversity, equity and inclusion; and (7) donor family care.• Successfully passed legislation allowing Minnesotans to register as organ, eye and tissue donors on their hunting and fishing licenses – the first state in the country to do so.• Expanded donation services in North Dakota and Minnesota to include eye donation, providing a single source for donation services to partners in the state.• Lead customer-focused work as part of the organization’s Baldrige journey for performance excellence.• Managed multiple media and public relations crises, including topics related to unfavorable legislation.• Lead government relations at the multi-state and federal levels, including partnering with national member association.

Minneapolis, Mn

Lead the public relations and donor family after care team focused on education, media, policy development, legislative affairs, multicultural outreach, donor family bereavement support, and community development. • Increased registered donors by 35 percent.• Successfully lobbied for adoption of new state laws in three states including mandated driver’s education in Minnesota and Uniform Anatomical Gift Act in MN, ND, and SD, and optional contribution on driver’s license securing future revenue stream that’s generated $XXX,XXX to date.• Led policy development, staff training, and public relations efforts in response to donor designation laws that required a change in practice from obtaining next-of-kin authorization for donation to honoring individually documented lifetime decisions.• Secured three federal grants totaling $2.25 million, supporting innovative outreach programs in the Twin Cities African-American community and Rapid City, South Dakota area.• Successfully managed media crises to protect the brand of donation and LifeSource.• Secured multiple local and national media stories.

Parker Hughes Institute is dedicated to eradicating cancer, AIDS, and diseases of the immune system.Established and directed programs for all communication activities including marketing, media relations, advertising, crisis communications, fundraising, government relations, community relations, employee relations, publications, digital communications and special events.

Ba, Journalism

Mpa, Public Affairs

Activities and Societies: Humphrey School of Public Affairs