Sarah Sonn Email & Phone Number

Minneapolis, Minnesota, United States

Minneapolis, Mn

Leveraged strategic communications techniques to make health care more simple and affordable for the members/patients I served. Focus included data-driven, multi-channel campaigns, content marketing and internal consulting.• Developed, managed and measured multi-channel (email, authenticated web, push, text, print) communications campaigns to improve health and reduce costs • Gathered insights through qualitative and quantitative research to inform communications and customer experience strategies• Leveraged customer insights and personalization techniques to develop motivating, actionable messaging • Developed and executed email campaigns to drive medication adherence, preventive care compliance, nurse engagement, health plan selection, decision support and well-being program completion averaging 30-40 percent open and 8-25 percent conversion rates• Partnered across the organization to build strategic plans to drive multimillion-dollar health and affordability opportunities • Developed presentations and speeches for senior executives to promote our innovative communications approaches to internal and external audiences• Executed an award-winning, nationally recognized social media campaign to encourage health screenings that increased screening rates by 16 percent increase one year• Created an enterprise-wide content marketing strategy to connect with prospective customers and deepen relationships with current customers• Built a digital onboarding experience for new health plan members• Cultivated relationships with internal clients, business partners and community partners• Led a team of junior and senior marketing communications consultants

San Mateo, Ca

Led internal and external communications activities for a large county health system. Key activities included awareness campaigns, content development, website management, public relations and executive support. • Developed, managed and implemented social marketing campaigns to educate the community about critical health issues including the impacts of sugar-sweetened beverages and heart attack signs and symptoms.• Drafted general Health System and campaign-specific communications plans. Created marketing materials including newsletters, fact sheets, advertisements and promotional items. Managed graphic design and printing consultants and vendors. Crafted presentations and reports for Health System executives.• Wrote content for, designs and maintained Health System website. Created graphics and edits photographs for use on the website and social media. Managed daily social media activities and creative campaigns to gain followers and educate the public. Reviewed website and social media analytics to make improvements to content and strategies. Responded to public inquiries.• Provided communications support to seven health divisions including marketing collateral development, public relations and social media strategy. • Acted as assistant public information officer responding to media inquiries, organizing press conferences, pitching stories and drafting press releases. Tracked and analyzes media coverage. • Served on Disaster Response Team during emergencies and participated in regular training exercises

Berkeley, Ca

Developed, implemented and managed the community development programs for three craft beer brands in five unique markets to generate awareness for the company's brands and strengthen the company’s presence within the community. Through special events, charity partnerships, media outreach and high-quality marketing materials I was able to increase product sales and generate more than $100,000 in positive media coverage during the first year of the program.• Created marketing and advertising collateral including newsletters, brochures, flyers, website content and radio copy to promote the company’s brands, events, products and services.• Developed and implemented community engagement programs, including events, in five unique markets to support local non-profit organizations and strengthen brand awareness in the community. • Managed media efforts including drafting press releases, media alerts and talking points for executives, pitched stories and coordinated with press contacts. • Orchestrated fundraising events to support local organizations and promote the company’s brands.• Oversaw social media efforts, including Facebook, Twitter and Instagram, for five markets. • Managed, advised and mentored five event coordinators.

San Francisco, Ca

Developed and managed the award-winning communications/community outreach program for the Presidio Parkway Project which is the billion dollar replacement of Doyle Drive, the historic south access road to the iconic Golden Gate Bridge. Prior to working full time on the Presidio Parkway Project I developed and executed community outreach programs for various Bay Area transportation and infrastructure projects including the Golden Gate Bridge Suicide Barrier Study, SFCTA Mobility, Access & Pricing Study and Caldecott Tunnel Fourth Bore Project.• Crafted outreach materials including brochures, newsletters, fact sheets, mailers and construction advisories. Drafted press materials including press releases, media advisories and internal talking points to educate the press and prepare project team for media interviews. Led project re-branding effort including development of a project logo, mascot and style guide.• Led construction site tours and project update presentations for the press and key stakeholders. Oversaw agency and construction team meetings to resolve project conflicts. Planned and executed large events including groundbreaking ceremonies featuring high-level dignitaries. Created and conducted presentations to educate the public. Managed, tracked and responded to public inquiries.• Designed, launched and managed award-winning project website. Managed social media campaigns using Facebook, Twitter and YouTube. Contributed to company blog to share effective outreach strategies and communications successes.• Managed project scopes and budgets and prepared project reports and invoices.• Directed and managed a team of four staff.

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

San Francisco, Ca

•Drafted written materials including media pitches and fact sheets•Tracked and maintained clips and media coverage for clients•Secured interviews to gain national and local media coverage for clients•Brainstormed ideas to contribute to client proposals•Researched new business, speaking and award opportunities

Greater Minneapolis-St. Paul Area

•Developed, planned and promoted fundraising events•Created news releases and fact sheets to disseminate to the media•Composed website copy to advertise events and generate awareness for organization’s activities•Directed and organized volunteer efforts

B.A., Journalism, Psychology

Activities and Societies: Writer and Editor, UW-RF Student Voice Newspaper. Member, Psi Chi (National Psychology Honor Society).

Education record