Susan Muthalaly Email & Phone Number

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

• Offer support and guidance to refugees and asylum seekers • Share feedback with the UX team to improve the user experience for volunteers• Co-ordinate with other volunteers

Amsterdam Area, Netherlands

• Delivered a content strategy to address the needs of different users at various touchpoints of their user journeys• Identified opportunities for strategic collaborations and campaigns• Collaborated with different stakeholders to stay up-to-date with news and developments of interest to MWB audiences

Amsterdam, North Holland, Netherlands

My Salaam, Thomson Reuters• Wrote for an international and diverse Muslim audience• Used data and user insights to create suitable content• Identified problems that were specific to the target audience, and wrote stories that presented solutionsExpatica • Wrote articles and advertorials, updated the FAQ section to improve the user experience• Moderated the comment section of the website• Worked with a range of stakeholders to produce on-brand content to further business goals

Amsterdam Area, Netherlands

Den Haag

• Worked in a cross-functional team to migrate content to a new website. Mapped user journeys, wrote microcopy to help the different user personas navigate the new website at Europeana• Managed online communications, created content for different user types, including articles, FAQs, press releases, social media posts, and newsletters• Shared best practices for content creation with colleagues. Edited their copy and gave feedback.

Amsterdam Area, Netherlands

• Managed the content for their bilingual website (English and French)• Coordinated with multiple stakeholders to generate content in keeping with AWEPA’s objectives and policies• Improved content for the website, newsletter campaigns and social media, using data insights and A/B testing

Amsterdam Area, Netherlands

• Sold the University of Liverpool’s online degrees to the European market• Onboarded new students• Anticipated customer needs, and shared FAQs and guides to help them have the best experience

* Covered entertainment and civil aviation for news pages. * Reviewed films for cinema supplement and wrote for features.* Education sector, and wrote about new courses, facilities and developments in this field.* Built and maintained sources through personal meetings, phone and email.

Worked in the features department. Wrote articles on culture and lifestyle. Reviewed films for the paper. Was part of the start-up team for the education supplement. I conceptualised, recruited and managed writers from five NIE offices. Edited the education supplement and the fortnightly aimed at teenagers. Managed freelance writers, commissioned work for the Youth Magazine, liaised with illustrators and designers. Periodically worked on marketing supplements, and did copywriting for these.

Wrote articles on society, lifestyle and culture (theatre, art). Edited the cinema supplement. Proof-read and designed layout for the news and business pages.

Master'S Degree, Erasmus Mundus Journalism And Media

Master'S Degree, Erasmus Mundus Journalism And Media

Master'S Degree, Erasmus Mundus Journalism And Media

Post-Graduate, Journalism

Bachelor, English Literature

Activities and Societies: Dramatics, Literature and Debating