Susanna Loo Email & Phone Number

Toronto, ON, CA

Toronto, Canada Area

Toronto, Canada Area

Toronto, Canada Area

• Managing online data collection projects efficiently using ConfirmIT.
• Establishing project work-back schedules.
• Understanding project specifications through client kick off calls.
• Reviewing and clarifying programming logics in the surveys.
• Understanding different market research methodologies: Geo Fencing, iHut, Recruitment, Conjoint Analysis, Concept Analysis, HotSpot, Highlighting, MaxDiff, etc.
• Setting up client access to online survey tracking tool, ConfirmIT’s Reportal.

Toronto, Canada Area

• Achievement: 2013 Hats Off Award (for demonstrating passion and motivation)
• Manage and coordinate multiple custom research projects on a daily basis for all business units (Foodservice, Fashion, Consumer Technology and more).
• Assist to design questionnaires with Custom Researcher Director based on clients’ objectives.
• Prepare and provide information (cost, schedule, sample requirements, questionnaire with programming notes) to internal clients.
• Provide guidance and solution to internal clients if encountering any challenges in field.
• Track study progress using ConfirmIT’s Reportal tool.

Toronto, Canada Area

• Managed multiple CPG copytesting projects using excellent organizational skills to achieve high level of clients’ expectations.
• Prepared proposals and implemented projects by designing questionnaires, delivering research design and suggesting methodology to clients.
• Scheduled and planned projects to ensure they met deadlines and error-free.
• Collaborated with team members day-to-day to ensure effective integration was implemented for each project.
• Communicated with clients periodically and resolved any questions.
• Proactively shared industry news with team members and maintained up-to-date industry knowledge.

Toronto, Canada Area

• Managed multiple projects under tight deadlines with minimal supervision.
• Established effective methodologies to track complex studies across multiple projects.
• Formulated logic and translated data to key findings for analytical purposes and presentations.
• Liaised with internal and external suppliers to ensure studies were completed on time and met clients’ expectations.
• Monitored study progress and proactively made suggestions to foreseeable problems/issues.

• Serviced more than ten key client accounts on a daily basis.
• Comprehended training materials on InfoSys Analytical System for cable channels (e.g. Discovery Channel) and cable television provider (Charter Communications).
• Conducted onsite and offsite InfoSys client training for large and small groups.
• Interpreted the Return Path Data (RPD) in InfoSys to assist clients knowing their best interests in programs ratings in result to increase commercial revenue.
• Communicated with the InfoSys development teams on product enhancements.
• Successfully renewed all clients’ contracts for InfoSys software subscription.

Hong Kong

• HEALTHWAY MEDICAL CENTREBusiness Manager
• Recruited four to five specialists in various disciplines every month for two different clinic locations.
• Optimized resources for the needs of different business units.IMAGINGMED DIAGNOSTIC CENTREBusiness Manager
• Managed a project to setup a diagnostic imaging centre for a Hong Kong listed company within a targeted timeline and budget.
• Increased revenue by thirty-three percent in a year to five million Hong Kong Dollars by implementing business strategies and marketing events.
• Identified new business opportunities and expanded client base in exponential growth.

Hong Kong

• Achievements: 2002 Art Award (Certificate of Achievement), 2003 Performance Incentive Award
• Represented the head office to introduce the new software, AdQuest Millennium to the Asia Pacific offices and 4A’s clients.
• Designed Media Online website to ease up the workload for the HelpDesk Support Team.
• Developed client relationship with media agencies and publications through effective and value-added client support service.
• Liaised between internal departments and clients to achieve and meet client expectations under an efficient and sufficient cost.
• Created product enhancement ideas in order to maintain high competitive level in the market.

Bachelor, Economics

Advanced Diploma, Management Studies

Diploma, Marketing