• Manage Road & Gravel category performance• Implement merchandising strategies to drive sales• Optimise onsite journeys & customer experience

• Responsible for merchandising and content on the EMEA E-Commerce sites for the brands JBL, HarmanKardon and AKG• Map out and execute strategy to optimize online customer journey, launch new products and promotions, optimise for conversion• Launch new brand site InfinityLab (August 2021)• Migration from SFCC to SFRA 2021/2022• Manage 2 direct reports (E-commerce Merchandising Specialist and E-commerce Content Specialist)

• Responsible for online category P&L (Food and Seasonal)• Coordinate e-category team• Map out and execute optimisation strategy for online category sales, assortment, promotions and site conversion• Analyse and improve customer journey

• Responsible for e-commerce targets Women Domain• Implement and optimise e-commerce activities on sites within the Women Domain (e.g. Libelle, Margriet, Ouders van Nu)• Maximise revenue per user, conversion and user experience

• Responsible for e-commerce and performance based marketing revenue targets Ouders van Nu platform• Keep track of new market developments and translate these into business models• Start up and manage Ouders van Nu webshop (launched February 2016)• Manage and optimise e-commerce and performance based campaigns• Map out and execute funnel and conversion optimisation

• Responsible for online category P&L (baby, kids and toys)• Analyse market and sales results and act on sales and marketing opportunities• Map out optimisation strategy for online category assortment and site conversion• Analyse and improve customer journey• Manage implementation of new suppliers and brands online• Manage two direct reports (Senior Category Specialist and Assortment Specialist)• Work closely with Online Marketing team to drive online traffic and optimise campaigns• Work closely with Buying and Planning department to monitor sell through, margin and stock objectives

• Responsible for online category sales• Analyse market and sales results and act on sales and marketing opportunities• Map out and execute optimisation strategy for online category assortment and site conversion• Optimise conversion by continuously improving online search, navigation, rankings, filters, product recommendations and product content• Analyse and improve customer site experience and functionalities• Brief category marketing campaigns and landing pages based on marketing calendar

• Responsible for an optimal after sales customer experience by optimizing customer service information at all contact points in customer journey• Identify opportunities to improve after sales processes and initiate improvement projects• Daily management of second line e-commerce customer service team

Webshop selling iPhone and iPad accessories