Susan Nemish-Ickes Email & Phone Number

Independent Sales Representative

Sales Representative for multiple companies in the Western Industry -- serving a six state area -- Ohio, Michigan, Indiana, Illinois, Kentucky and Western PALines representing -- Cowgirl Tuff, Ferrini Boots, Cactus Saddlery, Cactus Ropes, Pro Equine, American West, Royal International and more.

WEAVER LEATHER, INC – Mt. Hope, OH Largest manufacturer/distributor of western strap goods (equine/pet, wholesale & arborist) in North America Marketing ManagerReported to the President and directed marketing including corporate strategy, branding, advertising, product development, pricing, sales analysis, market research, forecasts, point of purchase displays, merchandising, packaging, cataloging, website, promotions and sales collateralCorporate Sales ManagerDirected all sales department activities and supervised a staff of 8 including Division Managers, National Account Manager and support staff.

Marketing Services Manager Developed marketing programs and materials to support 25% annual growth. • Created, produced and placed advertising without ad agency support. Worked directly with trade publications on ad placement and press releases for 52 publications.• Managed trade show program averaging 12 shows per year, including key show displaying $1.5 million in equipment with 13,000 attendees.• Organized annual 7 day training and promotion seminar for 150 domestic and international customers.• Produced direct sales literature and maintained marketing data base.• Designed and purchased promotional merchandise