Susanne Prucha Email and Phone Number
Susanne Prucha work email
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Susanne Prucha personal email
As a strategic business leader and passionate brand builder, I combine a relentless consumer-first mindset with extensive P&L and general management experience to drive results. I have broad experience accelerating brands, transforming businesses, delivering category leading innovation and leading enterprise M&A. I am known for bringing strategic clarity to any business situation, balancing the need for short-term business results with a long-term vision that inspires teams. I thrive on driving from insights to action, developing compelling strategies and integrated marketing plans that generate demand and deliver growth. I anticipate challenges and work with a sense of urgency to put good ideas into motion. Amidst dynamic consumer and market conditions, I inspire high performance by articulating an ambitious vision and empowering teams to act. I'm adept at building alignment across a diverse set of stakeholders to unlock growth. Key expertise includes:• Brand and portfolio strategy development• Strategic planning/Long-range planning• P&L management and optimization• Brand positioning and renovation• Integrated/omnichannel marketing plan development and execution • New product development and commercialization • Agency management and media planning• Analytics and insight development• Enterprise M&A and business development
The Hershey Company
View- Website:
- thehersheycompany.com
- Employees:
- 10895
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Senior Director, M And A And Disruptive GrowthThe Hershey CompanyHarrisburg, Pa, Us
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Senior Director, Head Of Marketing For Strategic Growth PlatformsThe Hershey Company Apr 2023 - PresentHershey, Pennsylvania, UsSelected by US President for Innovation Leadership role to accelerate growth and mobilize big ideas and bring new commercial models to US Confection and Salty. Managed 17 total reports. Reported to VP of Innovation & R&D.
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Senior Director, M&A And Disruptive GrowthThe Hershey Company 2021 - 2023Hershey, Pennsylvania, UsResponsible for leading end-to-end M&A including strategic evaluation of assets, development of value creation thesis, commercial growth modeling, cross-functional diligence, and deal process. Led Director-level team of 10 cross-functional Leaders. Reported to Chief Financial Officer.
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Brand Director, Sweets, Refreshments, Snacks & Grocery PortfolioThe Hershey Company 2020 - 2021Hershey, Pennsylvania, UsManaged all aspects of brand strategy, commercial plans and P&L for $1.5 Billion portfolio of brands within the U.S. Sweets, Refreshments, Snacks & Grocery portfolio including Twizzlers, Jolly Rancher, Ice Breakers Gum and Mints, Hershey’s Syrup, Cocoa, and Warehouse Snacks.
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Brand Director, Kit Kat And PaydayThe Hershey Company 2018 - 2020Hershey, Pennsylvania, UsManaged all aspects of brand strategy and P&L for $900 Million portfolio of brands including KitKat and PayDay.
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Marketing Director, Business Unit Director, Cheerios FranchiseGeneral Mills 2015 - 2017Minneapolis, Minnesota, UsPromoted into key business unit leadership role as a member of the divisional senior leadership team. Reported to Division President. Managed all aspects of brand strategy and P&L for $1B Cheerios franchise, $100 Million consumer budget, and team of 12 total reports. Re-ignited this legacy brand through new portfolio strategy and consumer segmentation, product innovation and purpose-led, masterbrand campaign delivering topline growth and share. -
Senior Marketing Manager, Pillsbury Sweet Dough PortfolioGeneral Mills 2014 - 2015Minneapolis, Minnesota, UsSelected to move into a top profit driving portfolio to stem declines. Reported to Vice President. Managed brand strategy and P&L for $700M portfolio of Pillsbury Sweet goods, including 3 P&Ls, $72M consumer budget, and 6 direct reports. Brands include Pillsbury Cookies, Cinnamon Rolls and Toaster Strudel. Revitalized, accelerated innovation and launched new products which delivered double-digit results on all brands.
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Senior Marketing Manager, Snacks Strategic Growth Channels - WalmartGeneral Mills 2013 - 2014Minneapolis, Minnesota, UsSelected to move into key growth business with largest customer (Walmart). Managed $550M Snacks portfolio (Grain, Fruit & Salty snacks), including annual growth plan, marketing strategy, and Gen Mills/Walmart relationship. Led turnaround of underperforming business at Walmart reversing significant gap to annual plan.
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Senior Marketing Manager, Yoplait Strategic Growth Channels - ClubGeneral Mills 2012 - 2013Minneapolis, Minnesota, UsPromoted to lead growth strategy across Yoplait’s $240 Million portfolio (Adult + Kid) at Sam’s Club, Costco, and BJ’s. Led turnaround of underperforming Yoplait business at Club retailers.
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Marketing Manager, Big G Kid CerealsGeneral Mills 2009 - 2012Minneapolis, Minnesota, UsBased on strong performance in previous cereal role, selected to manage all aspects of P&L and brand strategy for $350M portfolio Kid Cereal brands in need of renovation. Repositioned brands and delivered significant growth. Managed 3 direct reports, $25M consumer budget and 4 agency partners. Brands included Cocoa Puffs, Reese’s Puffs, Trix, Golden Grahams and Count Chocula.
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Associate/Senior Associate Marketing ManagerGeneral Mills 2005 - 2009Minneapolis, Minnesota, UsYoplait Adult YogurtConvenience Channel InnovationBetty Crocker Cookie and Muffin Mixes
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Senior ConsultantTechnomic Inc. 2002 - 2003Chicago, Illinois, Us -
ConsultantSeurat Co 2000 - 2002
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Business Analyst/Senior Business AnalystA.T.Kearney 1998 - 2000Chicago, Illinois, Us
Susanne Prucha Skills
Susanne Prucha Education Details
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The Wharton SchoolStrategic Management -
Indiana University BloomingtonHonors Business
Frequently Asked Questions about Susanne Prucha
What company does Susanne Prucha work for?
Susanne Prucha works for The Hershey Company
What is Susanne Prucha's role at the current company?
Susanne Prucha's current role is Senior Director, M and A and Disruptive Growth.
What is Susanne Prucha's email address?
Susanne Prucha's email address is su****@****lls.com
What schools did Susanne Prucha attend?
Susanne Prucha attended The Wharton School, Indiana University Bloomington.
What skills is Susanne Prucha known for?
Susanne Prucha has skills like Consumer Products, Strategy, Brand Management, Marketing Strategy, Creative Campaign Development, Strategic Thinking, Cross Functional Team Leadership, Customer Insight, Product Innovation, Market Research, Competitive Analysis, Shopper Marketing.
Who are Susanne Prucha's colleagues?
Susanne Prucha's colleagues are Dwight Goodwin, Mithun Saha, Eliseo Cardenas, Laura Prosseda, Guilherme Oliveira, Kenneth Weigle, Víctor Jesús De Ita Lozada.
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