Susan Davis Email & Phone Number

Washington Dc Metro Area

Clarksburg, Maryland

Clarksburg Premium Outlets, featuring 400,000 square feet of leasable space for 90 retailers, opened October 2016. Responsible for coordinating and executing pre-grand opening marketing, business development and community relations initiatives.

Gaithersburg, Maryland

Summary of responsibilities:• Strategically positioned mall media assets and events to sell mall marketing opportunities. Created targeted proposals to area businesses to sell the mall as a viable marketing platform. Utilized SalesForce CRM to maintain lead/client database and sales status. Identified prospects, created and presented targeted proposals to businesses and organizations to sell the mall as a viable marketing platform. Engaged in cold calling, attended networking and community events. Responsible for executing and monitoring contract process through approval and payment. • Created and implemented a multi-faceted marketing plan to drive consumer traffic and generate sales revenue for the shopping center. Strategic process included developing annual marketing budget, identifying mall strengths and opportunities, developing goals and objectives to maximize both, allocating resources accordingly and analyzing program ROI.• Developed and executed mall events that drove consumer traffic, created marketing sponsorship/leasing opportunities, supported mall retailers and enhanced customer experience. Tracked key milestones in event/project development, from concept to execution to final recap report. • Integrated corporate programs into local marketing plans. Developed communications program through print, digital and social media marketing, including Facebook, Instagram, Twitter. Coordinated shopping center visual merchandising, signage and advertising programs.• Prepared monthly marketing recap reports, sales and pipeline reports, budget tracking and reconciliation reports and additional reports as needed. • Served as mall community liaison; built and maintained partnerships through participation in industry events. Served as primary point of contact for all marketing leasing inquiries, event projects and retailer marketing needs. • Recruited, trained, supervised marketing and guest services staff; performed annual reviews.

National Capital Area, Fairfax Va

Summary of responsibilities:• Identified prospects and solicited financial support from area corporations in this newly created position.• Managed solicitation process; wrote targeted proposals and ensured fulfillment of sponsorship packages. Assisted in event coordination and execution.• Monitored D.C.-area corporate giving activity; attended networking events to expand corporate donor and volunteer base. Identified prospects for event committees and potential event chairs. Analyzed corporate activity and reported to chapter staff monthly.• Optimized relationships with existing and new corporate donors; supported corporate volunteers in the development of prospects and the process used for corporate solicitation. Attended existing and potential sponsor meetings to maximize engagement.

Mba

B.S. Advertising & Communications