Susan M Shaffer Email and Phone Number
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Award winning communications professional with global and national public relations, marketing communications, branding, promotions and editorial background interested in challenging opportunities in corporate, agency and non-profit settings. Demonstrated writer, editor, integrated marketing and media relations expert, with excellent social media, e-marketing, web content, crisis communications, event planning, supervisory, business development and budgetary/program planning skills. Developed product and/or corporate image and crisis campaigns with budgets from $300,000 to $4 million. Strategic thinker, disciplined planner, hands-on implementer. Excellent team, leadership and entrepreneurial skills.Specialties: Expertise in health care/pharmaceuticals/hospitals; high-tech, bio-tech and IT (including SOA cloud and on-premise business process integration/middleware software solutions); b2b/professional services; home goods and consumer products; population health management; alternative energy; nutraceuticals; fashion; food/beverages. Services include: product launches, post-launch programming/execution, cause-related & disease awareness campaigns, message development, issues management, crisis communications, managed media relations and media placements, communications counsel and media training, web content, social media, e-marketing, white papers, Op-eds, video scripting, advocacy building, scientific communications, DTC, trade shows, promotions, events.
Taproot Foundation
View- Website:
- taprootfoundation.org
- Employees:
- 525
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PrincipalShaffer Communications Apr 2002 - PresentChicago, IlProvide award-winning global and national PR/marketing communications and content creation to clients in the health care/pharmaceuticals, health management, high-tech, bio-tech, b2b/professional services, consumer-products, software, e-commerce, and non-profit areas.
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Marketing Consultant, Copywriter, Editor, Project ManagerTaproot Foundation Sep 2014 - PresentChicago, Illinois, United StatesProvide professional services to social change organizations through Taproot Foundation, becoming a partner in many of the key social movements in our nation’s last 75 years. As a part of that movement, I serve as a Taproot Foundation Consultant available to provide service grants through the Chicago Taproot Foundation in the areas of brand strategy, competitive analysis, marketing management, strategic communications planning and writing and editing. Over the past eight years, the Chicago… Show more Provide professional services to social change organizations through Taproot Foundation, becoming a partner in many of the key social movements in our nation’s last 75 years. As a part of that movement, I serve as a Taproot Foundation Consultant available to provide service grants through the Chicago Taproot Foundation in the areas of brand strategy, competitive analysis, marketing management, strategic communications planning and writing and editing. Over the past eight years, the Chicago office has connected 300 nonprofits to design, technical, marketing, HR and strategy Service Grants that have helped build their organizational capacity and set them up for long-term success. Through this work, Taproot has delivered over $20 million in pro bono resources to the local nonprofit sector. Show less -
Manager, Print MediaWheatley & Timmons May 2000 - Apr 2002Chicago, IllinoisReporting directly to the CEO, serviced clients in the consumer health and safety (Sunbeam/First Alert, Health o meter, Broan-NuTone GuardianPlus Whole-House HEPA Air Systems, BRK Brands), consumer-products (Molson Canadian) and technical/non-profit (National Electrical Safety Foundation) areas. Created integrated web/print/broadcast media strategies, garnering positive editorial coverage to build brands via top business, trade and consumer press. • Developed/won new business and launched… Show more Reporting directly to the CEO, serviced clients in the consumer health and safety (Sunbeam/First Alert, Health o meter, Broan-NuTone GuardianPlus Whole-House HEPA Air Systems, BRK Brands), consumer-products (Molson Canadian) and technical/non-profit (National Electrical Safety Foundation) areas. Created integrated web/print/broadcast media strategies, garnering positive editorial coverage to build brands via top business, trade and consumer press. • Developed/won new business and launched products, including rollout of a proprietary-technology remote control smoke alarm, achieving 365 million media impressions in first 3 months alone. • Performed heavy writing responsibilities – from all press kits to educational brochures and web materials. Interpreted complex product/scientific data to promote product or corporate image. Budgetary responsibility: $2.5 million.• Contributed significantly to growth of agency by providing leadership/direction to account staff and contractors, participating in all new business presentations and performing strategically in highly visible client facing role. Show less -
Director, Public AffairsG.D. Searle Oct 1997 - Apr 2000Serviced internal clients and worked with external non-profit, government, corporate and regulatory entities to create integrated communications campaigns for globally marketed pharmaceutical products in the women’s health, cardiovascular, oncology and hypnotics fields, including: FlagylER, Synarel, Covera-HS, Aldactone, oral anti-platelet compounds, growth factors, Celebrex and Ambien. • Effectively led the interface between Searle multi-disciplinary teams and external partners in a… Show more Serviced internal clients and worked with external non-profit, government, corporate and regulatory entities to create integrated communications campaigns for globally marketed pharmaceutical products in the women’s health, cardiovascular, oncology and hypnotics fields, including: FlagylER, Synarel, Covera-HS, Aldactone, oral anti-platelet compounds, growth factors, Celebrex and Ambien. • Effectively led the interface between Searle multi-disciplinary teams and external partners in a dynamic regulatory environment to achieve objectives of senior management and marketing teams.• Managed $1.25 million in budgets, developed strategy for $4.5 million global pharmaceutical product launch.• Handled program planning/message development; media at global and national meetings; spokesperson responsibilities; traditional and digital communications; crisis and internal communications; regulatory compliance; advocacy with third-party groups; oversight of all PR agencies, vendors and support staff.ADDITIONAL WORK HISTORY• Manager, Media Services, American Dental Association, Chicago, IL – Developed award-winning communications campaigns for nation's largest dental association, managing $500,000 budget. Initiated/managed award-winning crisis campaign (“ADA Cares”), improving by approximately 15 percent perceptions of dental office safety nationwide following the AIDS epidemic. Oversaw/executed all media outreach; provided communications assistance to 250 dental societies; managed annual session press; wrote and presented board updates. Show less
Susan M Shaffer Skills
Susan M Shaffer Education Details
Frequently Asked Questions about Susan M Shaffer
What company does Susan M Shaffer work for?
Susan M Shaffer works for Taproot Foundation
What is Susan M Shaffer's role at the current company?
Susan M Shaffer's current role is Communications Strategist / Healthcare and B2B Communications Specialist / Creative Content Creator.
What is Susan M Shaffer's email address?
Susan M Shaffer's email address is su****@****ail.com
What is Susan M Shaffer's direct phone number?
Susan M Shaffer's direct phone number is +131220*****
What schools did Susan M Shaffer attend?
Susan M Shaffer attended University Of Illinois At Urbana-Champaign.
What are some of Susan M Shaffer's interests?
Susan M Shaffer has interest in Writing, Exercise, Home Improvement, Community Action, Dance, Reading, Sports, Home Decoration, Photograph, Networking.
What skills is Susan M Shaffer known for?
Susan M Shaffer has skills like Media Relations, Crisis Communications, Public Relations, Social Media, Product Launch, Marketing, Copywriting, Press Releases, Reputation Management, Brand Development, Message Development, Newsletters.
Who are Susan M Shaffer's colleagues?
Susan M Shaffer's colleagues are Thomas Friedlander, Janine K Davis, Natalie Victoria, Atik Shaikh, Roger Hendrick, James Fraggos, Merryl Rosenthal.
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