Susan M Shaffer

Susan M Shaffer Email and Phone Number

Communications Strategist / Healthcare and B2B Communications Specialist / Creative Content Creator @ Taproot Foundation
san francisco, california, united states
Susan M Shaffer's Location
Highland Park, Illinois, United States, United States
Susan M Shaffer's Contact Details

Susan M Shaffer personal email

Susan M Shaffer phone numbers

About Susan M Shaffer

Award winning communications professional with global and national public relations, marketing communications, branding, promotions and editorial background interested in challenging opportunities in corporate, agency and non-profit settings. Demonstrated writer, editor, integrated marketing and media relations expert, with excellent social media, e-marketing, web content, crisis communications, event planning, supervisory, business development and budgetary/program planning skills. Developed product and/or corporate image and crisis campaigns with budgets from $300,000 to $4 million. Strategic thinker, disciplined planner, hands-on implementer. Excellent team, leadership and entrepreneurial skills.Specialties: Expertise in health care/pharmaceuticals/hospitals; high-tech, bio-tech and IT (including SOA cloud and on-premise business process integration/middleware software solutions); b2b/professional services; home goods and consumer products; population health management; alternative energy; nutraceuticals; fashion; food/beverages. Services include: product launches, post-launch programming/execution, cause-related & disease awareness campaigns, message development, issues management, crisis communications, managed media relations and media placements, communications counsel and media training, web content, social media, e-marketing, white papers, Op-eds, video scripting, advocacy building, scientific communications, DTC, trade shows, promotions, events.

Susan M Shaffer's Current Company Details
Taproot Foundation

Taproot Foundation

View
Communications Strategist / Healthcare and B2B Communications Specialist / Creative Content Creator
san francisco, california, united states
Employees:
525
Susan M Shaffer Work Experience Details
  • Shaffer Communications
    Principal
    Shaffer Communications Apr 2002 - Present
    Chicago, Il
    Provide award-winning global and national PR/marketing communications and content creation to clients in the health care/pharmaceuticals, health management, high-tech, bio-tech, b2b/professional services, consumer-products, software, e-commerce, and non-profit areas.
  • Taproot Foundation
    Marketing Consultant, Copywriter, Editor, Project Manager
    Taproot Foundation Sep 2014 - Present
    Chicago, Illinois, United States
    Provide professional services to social change organizations through Taproot Foundation, becoming a partner in many of the key social movements in our nation’s last 75 years. As a part of that movement, I serve as a Taproot Foundation Consultant available to provide service grants through the Chicago Taproot Foundation in the areas of brand strategy, competitive analysis, marketing management, strategic communications planning and writing and editing. Over the past eight years, the Chicago… Show more Provide professional services to social change organizations through Taproot Foundation, becoming a partner in many of the key social movements in our nation’s last 75 years. As a part of that movement, I serve as a Taproot Foundation Consultant available to provide service grants through the Chicago Taproot Foundation in the areas of brand strategy, competitive analysis, marketing management, strategic communications planning and writing and editing. Over the past eight years, the Chicago office has connected 300 nonprofits to design, technical, marketing, HR and strategy Service Grants that have helped build their organizational capacity and set them up for long-term success. Through this work, Taproot has delivered over $20 million in pro bono resources to the local nonprofit sector. Show less
  • Wheatley & Timmons
    Manager, Print Media
    Wheatley & Timmons May 2000 - Apr 2002
    Chicago, Illinois
    Reporting directly to the CEO, serviced clients in the consumer health and safety (Sunbeam/First Alert, Health o meter, Broan-NuTone GuardianPlus Whole-House HEPA Air Systems, BRK Brands), consumer-products (Molson Canadian) and technical/non-profit (National Electrical Safety Foundation) areas. Created integrated web/print/broadcast media strategies, garnering positive editorial coverage to build brands via top business, trade and consumer press. • Developed/won new business and launched… Show more Reporting directly to the CEO, serviced clients in the consumer health and safety (Sunbeam/First Alert, Health o meter, Broan-NuTone GuardianPlus Whole-House HEPA Air Systems, BRK Brands), consumer-products (Molson Canadian) and technical/non-profit (National Electrical Safety Foundation) areas. Created integrated web/print/broadcast media strategies, garnering positive editorial coverage to build brands via top business, trade and consumer press. • Developed/won new business and launched products, including rollout of a proprietary-technology remote control smoke alarm, achieving 365 million media impressions in first 3 months alone. • Performed heavy writing responsibilities – from all press kits to educational brochures and web materials. Interpreted complex product/scientific data to promote product or corporate image. Budgetary responsibility: $2.5 million.• Contributed significantly to growth of agency by providing leadership/direction to account staff and contractors, participating in all new business presentations and performing strategically in highly visible client facing role. Show less
  • G.D. Searle
    Director, Public Affairs
    G.D. Searle Oct 1997 - Apr 2000
    Serviced internal clients and worked with external non-profit, government, corporate and regulatory entities to create integrated communications campaigns for globally marketed pharmaceutical products in the women’s health, cardiovascular, oncology and hypnotics fields, including: FlagylER, Synarel, Covera-HS, Aldactone, oral anti-platelet compounds, growth factors, Celebrex and Ambien. • Effectively led the interface between Searle multi-disciplinary teams and external partners in a… Show more Serviced internal clients and worked with external non-profit, government, corporate and regulatory entities to create integrated communications campaigns for globally marketed pharmaceutical products in the women’s health, cardiovascular, oncology and hypnotics fields, including: FlagylER, Synarel, Covera-HS, Aldactone, oral anti-platelet compounds, growth factors, Celebrex and Ambien. • Effectively led the interface between Searle multi-disciplinary teams and external partners in a dynamic regulatory environment to achieve objectives of senior management and marketing teams.• Managed $1.25 million in budgets, developed strategy for $4.5 million global pharmaceutical product launch.• Handled program planning/message development; media at global and national meetings; spokesperson responsibilities; traditional and digital communications; crisis and internal communications; regulatory compliance; advocacy with third-party groups; oversight of all PR agencies, vendors and support staff.ADDITIONAL WORK HISTORY• Manager, Media Services, American Dental Association, Chicago, IL – Developed award-winning communications campaigns for nation's largest dental association, managing $500,000 budget. Initiated/managed award-winning crisis campaign (“ADA Cares”), improving by approximately 15 percent perceptions of dental office safety nationwide following the AIDS epidemic.  Oversaw/executed all media outreach; provided communications assistance to 250 dental societies; managed annual session press; wrote and presented board updates. Show less

Susan M Shaffer Skills

Media Relations Crisis Communications Public Relations Social Media Product Launch Marketing Copywriting Press Releases Reputation Management Brand Development Message Development Newsletters Writing E Marketing Web Content Corporate Communications Non Profit Public Relations Online Public Relations Strategic Program Development High Tech Public Relations Healthcare Marketing Pharmaceuticals Nutraceuticals Medical Devices Professional And Consumer Advocacy Building Cause Marketing Consumer Products Business To Business Scientific Communications Professional Services Marketing Trade Show Media Relations Promotions Events Speakers Bureau Development Media Relations Training New Business Development E Commerce Consulting Video Scripting Swot Analysis Biotechnology Industry It Public Relations Digital Public Relations Associations Internet Marketing Editor Writer Fashion Public Relations Editing Strategic Communications Health Care Management Pr

Susan M Shaffer Education Details

Frequently Asked Questions about Susan M Shaffer

What company does Susan M Shaffer work for?

Susan M Shaffer works for Taproot Foundation

What is Susan M Shaffer's role at the current company?

Susan M Shaffer's current role is Communications Strategist / Healthcare and B2B Communications Specialist / Creative Content Creator.

What is Susan M Shaffer's email address?

Susan M Shaffer's email address is su****@****ail.com

What is Susan M Shaffer's direct phone number?

Susan M Shaffer's direct phone number is +131220*****

What schools did Susan M Shaffer attend?

Susan M Shaffer attended University Of Illinois At Urbana-Champaign.

What are some of Susan M Shaffer's interests?

Susan M Shaffer has interest in Writing, Exercise, Home Improvement, Community Action, Dance, Reading, Sports, Home Decoration, Photograph, Networking.

What skills is Susan M Shaffer known for?

Susan M Shaffer has skills like Media Relations, Crisis Communications, Public Relations, Social Media, Product Launch, Marketing, Copywriting, Press Releases, Reputation Management, Brand Development, Message Development, Newsletters.

Who are Susan M Shaffer's colleagues?

Susan M Shaffer's colleagues are Thomas Friedlander, Janine K Davis, Natalie Victoria, Atik Shaikh, Roger Hendrick, James Fraggos, Merryl Rosenthal.

Not the Susan M Shaffer you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.