Susan M Shaffer Email & Phone Number

Chicago, Il

Provide award-winning global and national PR/marketing communications and content creation to clients in the health care/pharmaceuticals, health management, high-tech, bio-tech, b2b/professional services, consumer-products, software, e-commerce, and non-profit areas.

Chicago, Illinois, United States

Provide professional services to social change organizations through Taproot Foundation, becoming a partner in many of the key social movements in our nation’s last 75 years. As a part of that movement, I serve as a Taproot Foundation Consultant available to provide service grants through the Chicago Taproot Foundation in the areas of brand strategy, competitive analysis, marketing management, strategic communications planning and writing and editing. Over the past eight years, the Chicago… Show more Provide professional services to social change organizations through Taproot Foundation, becoming a partner in many of the key social movements in our nation’s last 75 years. As a part of that movement, I serve as a Taproot Foundation Consultant available to provide service grants through the Chicago Taproot Foundation in the areas of brand strategy, competitive analysis, marketing management, strategic communications planning and writing and editing. Over the past eight years, the Chicago office has connected 300 nonprofits to design, technical, marketing, HR and strategy Service Grants that have helped build their organizational capacity and set them up for long-term success. Through this work, Taproot has delivered over $20 million in pro bono resources to the local nonprofit sector. Show less

Chicago, Illinois

Reporting directly to the CEO, serviced clients in the consumer health and safety (Sunbeam/First Alert, Health o meter, Broan-NuTone GuardianPlus Whole-House HEPA Air Systems, BRK Brands), consumer-products (Molson Canadian) and technical/non-profit (National Electrical Safety Foundation) areas. Created integrated web/print/broadcast media strategies, garnering positive editorial coverage to build brands via top business, trade and consumer press. • Developed/won new business and launched… Show more Reporting directly to the CEO, serviced clients in the consumer health and safety (Sunbeam/First Alert, Health o meter, Broan-NuTone GuardianPlus Whole-House HEPA Air Systems, BRK Brands), consumer-products (Molson Canadian) and technical/non-profit (National Electrical Safety Foundation) areas. Created integrated web/print/broadcast media strategies, garnering positive editorial coverage to build brands via top business, trade and consumer press. • Developed/won new business and launched products, including rollout of a proprietary-technology remote control smoke alarm, achieving 365 million media impressions in first 3 months alone. • Performed heavy writing responsibilities – from all press kits to educational brochures and web materials. Interpreted complex product/scientific data to promote product or corporate image. Budgetary responsibility: $2.5 million.• Contributed significantly to growth of agency by providing leadership/direction to account staff and contractors, participating in all new business presentations and performing strategically in highly visible client facing role. Show less

Serviced internal clients and worked with external non-profit, government, corporate and regulatory entities to create integrated communications campaigns for globally marketed pharmaceutical products in the women’s health, cardiovascular, oncology and hypnotics fields, including: FlagylER, Synarel, Covera-HS, Aldactone, oral anti-platelet compounds, growth factors, Celebrex and Ambien. • Effectively led the interface between Searle multi-disciplinary teams and external partners in a… Show more Serviced internal clients and worked with external non-profit, government, corporate and regulatory entities to create integrated communications campaigns for globally marketed pharmaceutical products in the women’s health, cardiovascular, oncology and hypnotics fields, including: FlagylER, Synarel, Covera-HS, Aldactone, oral anti-platelet compounds, growth factors, Celebrex and Ambien. • Effectively led the interface between Searle multi-disciplinary teams and external partners in a dynamic regulatory environment to achieve objectives of senior management and marketing teams.• Managed $1.25 million in budgets, developed strategy for $4.5 million global pharmaceutical product launch.• Handled program planning/message development; media at global and national meetings; spokesperson responsibilities; traditional and digital communications; crisis and internal communications; regulatory compliance; advocacy with third-party groups; oversight of all PR agencies, vendors and support staff.ADDITIONAL WORK HISTORY• Manager, Media Services, American Dental Association, Chicago, IL – Developed award-winning communications campaigns for nation's largest dental association, managing $500,000 budget. Initiated/managed award-winning crisis campaign (“ADA Cares”), improving by approximately 15 percent perceptions of dental office safety nationwide following the AIDS epidemic.  Oversaw/executed all media outreach; provided communications assistance to 250 dental societies; managed annual session press; wrote and presented board updates. Show less