Direct and manage all aspects of financial and business operations

Early stage, AI powered Customer Intelligence Platform designed to increase business acumen and elevate executive conversations with enterprise GTM teams; Developed and executed launch plan for Databook’s Master Class Series:- Managed all elements of product launch process including development and execution of go-to-market plans and internal organizational readiness- Worked with product management and engineering to maintain a coordinated calendar of internal events and deadlines- Partnered with video production company, contract writer and design agency to drive product to closure- Developed all marketing collateral to support successful launch

Responsible for growing one of TechTarget’s largest media groups. Responsibilities included go-to-market planning, editorial strategy, product development, sales education and market readiness.

Designed and managed quarterly sponsorship packages; provided sales support and training; adjusted product offerings to attract new clients and meet quarterly numbers. Innovated and designed comprehensive sales education tools to create sales literacy, proficiency, credibility and persuasive marketing techniques

Worked with product marketing team and industry experts to educate and support global sales team

Nurtured and managed strategic partnership with Sun Microsystems, responsible for securing $250,000 in annual co-marketing program funds; developed and directed first user conference, won department award for excellence.

Launched world's first online training portal, The Virtual Briefcase, used as the training portal for the direct global sales team and all extended partners (ISVs, Hardware, Consulting and System Integrators); Designed and launched first face-to-face sales training program for the global enterprise sales force and strategic partner, IBM.