Unaffiliated is a curated marketplace, changing the way directors and content makers find projects -- and brands and agencies find talent. Launching early 2019.

Co-founded consultancy offering on-demand branding to startups. Responsible for soup-to-nuts oversight across all functions including product development, marketing and branding, communications, operations, client acquisition and onboarding, and team management.Highlights:• Co-developed unique product and service offering; defined and built internal and external business processes.• Developed and executed robust marketing strategy to drive brand awareness, user growth, and revenue.• Planned and oversaw multi-channel marketing efforts across web, social, email, and digital advertising.• Provided strategic direction on the overall look and feel of all external communication channels.• Oversaw all operations, including process and technology implementations.• Hired and directed a team of freelance brand strategists and other project-based staff.• Built website, developed user flow and established robust client onboarding process.• Produced satisfied clients (lifestyle, beauty, tech, law firms, nonprofit startups) including High Line, which attracts 6M visitors annually.

Drove a fundamental brand transformation and revitalization for the exclusive, high-end, application-only event designed to promote community of women entrepreneurs (formerly affiliated with New York University). Responsible for event and vendor management, marketing strategy development, audience development, and operational oversight.• Planned and produced highly-successful event attended by 400 leading and aspiring female entrepreneurs.• Hired and oversaw agency to ensure brand consistency across all pre-event/event/post-event channels.• Directed branding and messaging across all channels (web, email, social, video).• Led marketing research to define market; expanded email list, attracting ~2K applications for 400 coveted spots.• Developed operational plans including all scheduling and management of $600K event-budget.• Cultivated and managed relationships with social media, video production, event production vendors.

Led branding, corporate and consumer marketing. Crafted go-to-market strategy, audience personas, brand strategy & positioning, user acquisition strategy, traction channel strategies and investor outreach strategy. Developed communication strategies and tactics; mapped messaging concepts to audiences and touch points. Generated creative concepts, directed visual design and created collateral for all communications targeting executives, investors and influencers.• Co-managed team of developers, designers and marketing specialists; implemented processes, schedule and systems to enhance efficiency and productivity.• Partnered with CEO on product development and fundraising efforts.

Provided consulting in the areas of business strategy and development, branding, marketing and digital strategy. • Clients included: Wiredset/Trendrr, Brand New Media Partners, Perks Consulting, and myPlanit.

Conceived, developed and led Brand Engagement & Digital Innovation division for the agency. Crafted integrated digital services into core offerings to reinforce existing customer relationships and create new revenue stream. Developed business strategy; translated market research into actionable business tactics and offerings, crafted business plan and budget.• Developed go-to-market strategy; aligned with internal sales team to secure new business resulting in three assignments in first six months.• Led multi-functional client engagements utilizing brand & digital strategists, designers, technologists and social media specialists.• Clients: The Home Depot, SoftSoap, Duane Reade, MiracleGro, Best Buy.

Developed and led business development & sales strategies for Sudden Industries, a digital agency focused on delivering strategy, design and technology services to entertainment & media companies. • Secured new business engagements with platinum accounts including Lifetime TV, CBS Radio, Classic Media, IFC, and Carnegie Hall. •Strategically partnered with best of breed category leaders in social, video, mobile and web technologies to complement internal capabilities.

Co-developed Vmations, a content development & distribution network. Secured engagements to produce Flash-based entertainment for major Record Labels including Columbia, Atlantic and Elektra Records. Crafted strategy to attract and aggregate portals including AOL, Yahoo, and MSN into distribution network. Directed Vmations creative development.

Founded and launched commercial film production company, producing music videos, cable IDs and television commercials for clients that included Sony, HBO, Informix, Universal Records and Rykodisc Records. Crafted business plan, managed P&L, built and managed all aspects of sales, operations, internal production processes, accounting, payroll, contracts, vendor and client relationship; generated profitable and cash flow positive operations each year. Identified, developed and managed all directorial talent; worked closely with company's directors to develop, write and pitch creative concepts.