Susan Thomas Email & Phone Number

New Delhi, Dl, In

India

• Managed projects and client relationships on integrated marketing communication (MarCom) accounts.• Led multi-stakeholder campaigns funded by UNICEF and the Bill & Melinda Gates Foundation (BMGF), executed with partners like the Public Health Foundation of India (PHFI) and Jhpiego. Co-managed internal PR, digital, content, and video teams to ensure timely, high-quality delivery of targets.• Guided and mentored the team on research and MarCom best practices, task prioritization, and a client-centric approach to ensure client satisfaction.• Collaborated with the leadership team to streamline integrated MarCom service offerings and strengthen the proposal and lead pipeline.• Since mid-2023, worked closely with the sales team, handling incoming leads with a consultative approach and partnering with marketing to launch aggressive outbound sales campaigns aimed at achieving revenue targets.• Industries serviced: International non-profits, EV-powered shared micro-mobility, consumer electronics, cloud-based digital infrastructure solutions, and energy solutions in the utilities sector.

I worked with Digital Green in progressively responsible roles, first as Communications Manager, then Senior Manager - Communications and finally as the Head of Communications - Asia. I managed the external communications profile for Digital Green, globally, and delivered on the communications needs for the organization's business development efforts as well as research and project communications in the Asia region.I was responsible for creation of content (in the form of blogs, articles, social media creatives, publications, images and films) for capturing and disseminating Digital Green's work via the website, social media and also by liaising with partner and peer organizations and the media for greater visibility.I was a part of the India Leadership Group since 2018, contributing to the discourse on program strategy as well as organizational effectiveness and development. At the same time, I was also the Chairperson of the Internal Complaints Committee for Digital Green in India constituted under the POSH Act and supported the Human Resources team in planning the staff training.

Country Office, New Delhi, India

As part of the Communications Team located at the Country Office in New Delhi, I provided support and training to 12 regional offices and liaised with the International Communications team in the UK and other federation members.• Developed policy-driven communication packages for national and international media and policymakers & influencers.• Established contact with relevant media to pitch relevant stories at the national and regional levels.• Provided strategic direction on media planning for key events/programmes across India and identified relevant media pegs, developed media pitches, prepared press invites and releases, advisory statements, background briefings and training for spokespersons.• Travelled extensively to gather beneficiary case studies and human interest stories relevant for media as well as fundraising efforts. Also worked with commissioned writers and photographers for capturing stories of change.Some highlights:• Provided content and media support to the international communication team based in the UK and the spokespersons in India (especially for Assam floods 2012, Public reaction to Nirbhaya case in 2012 and Uttarakhand flash floods in 2013).• Was part of the team that developed the communication strategy of ActionAid in India as it attained an independent national identity and developed its fourth 5-year strategy (2011 - 16)• Provided context-specific input for the brand-building strategy & supported the renewed launch of the fundraising activity in India (2011).

New Delhi Area, India

My duties here involved assisting the Executive Director with research and preparations for meetings with clients; analyzing media coverage and developing strategies for improved visibility; managing and updating the website.In my short stint here, I was able to work on developing a checklist for the ED's office for potential client meetings and follow-ups and a template for tracking media coverage more systematically offline and online. I also developed a robust list of journalists covering the government and social development beat.

Noida Area, India

As part of the editorial team of eHEALTH magazine (www.ehealthonline.org), I covered public health issues, Information and Communication Technologies (ICTs), and latest innovations in medical technology. The eHEALTH magazine, website and live events brought together private and public interests for greater knowledge sharing and collaboration to improve healthcare delivery. My primary responsibilities included content strategy and content development for the monthly print magazine, web portal (www.ehealthonline.org), weekly newsletter, brochures and other material (including writing, editing, providing design direction and quality assurance). I also liaised regularly with NGOs, the Ministry of Health and Family Welfare (MoHFW) and corporates in the health-tech sector and PR and other media professionals for content development, coverage of programmes and policy initiatives.Apart from the editorial role in the magazine and portal, I also gained much operational experience in developing and managing conferences of a large scale, both in India and abroad.

Ma, Literature

Ba (Hons), Literature

Certificate Course, Media Studies

A certificate course, which gave me a comprehensive sense of the different facets of the Media space. Film-making to critique; creating.

Schooling, Humanities