Susan Thwing Email & Phone Number

An award-winning writer and editor with a career spanning community journalism, corporate marketing, public relations and advancement communications, my strategic communications and marketing expertise has assisted clients in the higher education, health care, sustainability/environment and technology sectors.I am a: • Marketing strategist with extensive experience developing, implementing and managing successful integrative marketing and branding strategies via print and digital platforms. • Public relations professional with superb print, broadcast and online media contacts in the local, regional and national markets. Expert at creating media campaigns that hit the target audience on message with measurable results. Extensive background in crisis communication.• Award-winning editor of university, research, health system, and employee publications. Manager of creative and editorial content for both print and digital publication programs. Successful leader of editorial boards and supervisor of direct reporting staff of writers, photographers, graphic designers, and freelance contractors.• Effective, proactive project manager with a strong background in project management software and developing content strategy across all digital platforms.• Event planning specialist with experience coordinating fundraisers, donor appreciation dinners, galas, ground breakings and ribbon cuttings for major universities and non-profit foundations.• Seasoned writer and storyteller adept at researching and creating high-impact content for employee communications, corporate identity programs, government affairs, C-suite speeches and remarks, websites, and digital/social media programs.

Listed skills include Newsletters, Editing, Public Relations, Publications, and 23 others.

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  Michigan State University

  Journalism