Manage all aspects of quantitative research, from project design to analysis and presentation of results. Administer several ongoing VoC (Voice of Customer) and VoE (Voice of Employee) programs to assist clients in attaining and maintaining excellent approval ratings and high-achieving employees. Help clients with their daily problem solving needs, as well as with reaching their long-term goals.

Phoenix Marketing International is a premier global marketing services firm providing its clients tailored and unique insights with expertise in product innovation, customer experience, and communications and brand via a wealth of existing proprietary data, advanced analytics and statistical modeling techniques. The company acquired Sterling Research Group in March of 2016 in an expansion that builds upon its existing customer experience offerings. The Phoenix Sterling business unit provides solutions that allow clients across industries to gain strategic insights about their customers and identify actionable tactics for improving performance and exceeding expectations.

Analyze market research data to help ensure hospitality best practice adherence at 60+ resorts and across Corporate division.Create research tools to identify guest opinions, behaviors and actions including purchase trends.Transform raw data into user-friendly presentations to help resort GMs understand underlying issues on property and provide actionable input to evaluate success of programs.Monitor travel and hospitality trends and create presentations to share intelligence with Division management teams.Analyze third-party data and investigate new growth opportunities, in accordance with organizational goals. Direct development of new research methodologies and tools to update guest satisfaction questionnaires and reporting systems using in-depth knowledge of vendor landscape and industry insight.

Responsible for all custom/primary and secondary research for the entire magazine division, including all Hearst magazines (O, The Oprah Magazine, Harper’s Bazaar, Esquire, House Beautiful, etc.) as well as Corporate Marketing & Sales, New Product Development, Brand Development and Custom Publishing groups. Negotiated all corporate research contracts with outside vendors, including MRI, MMR, JD Power, IntelliQuest, KantarMedia, New Age and CMR. Established and maintained the department’s $5 million budget. Worked directly with upper management on the development of corporate presentations, formulating marketing strategies, and monitoring the success of marketing programs. Directed and supervised all major market studies, including establishing project objectives, reviewing vendor proposals, methodology and questionnaire design, and data analysis. Designed and supervised qualitative research and hired focus group moderators. Represented Hearst at focus groups in major markets all over the U.S. Worked with marketing directors on presenting information to management and clients. Created presentations regarding audience adjustment recommendations, logo change effects, research “best practices,” etc. and presented to advertising agencies and clients. Designed, developed and implemented an original editorial research program executed for all Hearst magazine titles to increase newsstand sales, feedback to editors, and actionable input to executive management. Represented Hearst on Media Ratings Council Print Committee and Board of Directors. Supervised and managed a staff of 15 research managers and analysts and oversaw their training and professional development.

Create custom research tools to study demographics, behaviors and media usage among magazine readers and the general population.