Susie Murphy Email & Phone Number

Washington D.C. Metro Area

Washington D.C. Metro Area

Manages strategy and implementation of customer-centric email marketing and CRM programs with the goal of increasing customer activation, retention, and lifetime value.- Maximize revenue potential of a 4MM+ active email database while maintaining customer satisfaction, minimizing churn, and realizing engagement metrics consistently above industry.

Washington D.C. Metro Area

Managed multi-million dollar email marketing program for the National Geographic Online Store and Catalog consisting of more than 100 campaigns annually. Responsibilities included budgeting, creative, list management, testing, and sales tracking. Grew ’11 email gross demand 119%, open rates 15%, click rates 21%, and active optin qty 52%. Performed sales.

Ft, Lauderdale, FL

Lived and worked aboard 112’ private yacht owned by the founding principal of Miller & Long. Responsible for comfort and safety of passengers while traveling the Eastern Seaboard.

Anaheim, CA

Initiated Customer Growth Programs designed to maximize sales and retain customers. Segmented in-house database by researching customer shopping habits and demographics. Developed a four-tiered customer communication plan announcing redesign of Pacsun.com. Leveraged email, sweepstakes, loyalty programs, SEO, and affiliates to promote the brand.

Oak Brook, IL

Managed the annual production of 16 print and 350 online college apparel catalogs. Coordinated printing and mailing of 2.2 million direct mail catalogs annually. Developed email marketing campaigns and print advertising for alumni and athletic programs. Promoted member benefits to alumni and reinforced the philanthropic benefit of their purchase..

Oak Brook, IL

Managed team of 5 who provided local marketing and website support for 600 college bookstores. Responsible for $2 million store-level advertising budgets and coinciding annual marketing plans. Developed cross-channel store marketing plans consisting of online and off line media. Awarded company-wide “Outstanding Sales Support Staff Member” for FY ‘01.

Oak Brook, IL

Provided local level advertising and website support for 54 college bookstores. Led stores in local level media planning, development of creative, and ad budget analysis. Supervised guerrilla marketing efforts consisting of grass-roots marketing and on-campus events. Conducted field training sessions for groups of 40 bookstore managers.