Surbhi Seth

Surbhi Seth Email and Phone Number

Senior Manager | Client Services Lead | Advertising Operations | Adtech @ GroundTruth
new york, new york, united states
Surbhi Seth's Location
New Delhi, Delhi, India, India
Surbhi Seth's Contact Details

Surbhi Seth work email

Surbhi Seth personal email

n/a
About Surbhi Seth

Surbhi Seth is a Senior Manager | Client Services Lead | Advertising Operations | Adtech at GroundTruth. She possess expertise in mobile advertising, sem, ppc, google adwords, campaign management and 4 more skills. Colleagues describe her as "Surbhi was the best manager, I have worked with. To work with someone with leadership skills like her is an incredible experience. She always looks on her team for both Professional growth and personal wellbeing. Always willing to motivate her team and provide them with better opportunities. I just wanted to thank her for being an amazing boss. I have truly enjoyed working with her on Groundtruth for the past year."

Surbhi Seth's Current Company Details
GroundTruth

Groundtruth

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Senior Manager | Client Services Lead | Advertising Operations | Adtech
new york, new york, united states
Website:
groundtruth.com
Employees:
303
Surbhi Seth Work Experience Details
  • Groundtruth
    Senior Manager, Advertising Operations
    Groundtruth Apr 2020 - Present
    Gurugram, Haryana, India
    Managed the Global Operations team for Mobile, Display, Video, Programmatic, Desktop, CTV/OTT, DOOH, Search, WeatherBug, Social with annual revenue of $150M+. Oversaw retaining, optimizing, performance, incremental and growth of the existing and new clients. Served as the primary point for contact for key accounts and leadership team for different regions of US. Developed and coached over 20+ team members in roles ranging from fulfillment to campaign management. Developed marketing and training plan for new product launches and responsible for global training for cross functional teams and clients. Representing AdOps team for Quarterly Business Reviews and Spotlight series. Collaborated with Product marketing, Sales operations, Performance operations, Account management Data engineering and Analytics/Insights team on product development and platform enhancements.Ensure the successful delivery of the campaigns with error free QA’s and ensuring to achieve primary KPI benchmark as per the client. Managed Team Leads to attract & retain top talent as well as to grow their teams in the areas of specialization and ensure that their teams deliver a high quality and accurate work output as well as a high level of customer service. Collaborate with US based leadership to ensure India team follows the process and prioritize the client request based on the regions where client is available.Working with multiple Third-party Ad servers and troubleshooting for Third Party Tags team to make sure tags and pixels are certified with the organization and correctly implemented. Proactive recommendations for process improvements and enhancements to US based leadership and product teams. Support ad hoc ad operations requests, priority traffic requests and analysis of delivery discrepancies. Communicate effectively on operational process, tagging, and specs to inform other team members of operational capabilities. Documentation and Process Updates for the Ops team.
  • Groundtruth (Formerly Xad)
    Manager, Advertising Operations
    Groundtruth (Formerly Xad) Jun 2017 - Mar 2020
    India
    Lead the team of 12+ Team members inclusive of Campaigns Managers and Team leads. Responsible for Revenue generation for US clients (East, West and Central) Regions of United States. Worked and helped Customer Support tickets for WeatherBug Application. Thorough Analysis for Publishers and Campaign media plans. Trainings Plans, Process Updates and Documentations for AdOps. Proactive participation in the client calls and media planning for Sales and Account management. Campaign insights, Publisher Integrations, wrap up reports and screenshots for the clients. Defined and implemented operational processes for internal and external tools. Provided overall direction, management, and leadership to Ad Ops team for inventory management, fulfillment/ trafficking, campaign optimization, quality control, and reporting.
  • Xad
    Team Lead - Qa, Advertising Operations
    Xad Jan 2015 - May 2017
    Gurugram, Haryana, India
    Managed a global team of 6+ team members for End-to-End Campaign Management Leading Quality assurance team to ensure everything is error free on campaign setup before launch. Leading Reconciliation team to ensure Month end Billing release on time from AdOps side. Closely working on Data Analysis and KPI measurement for the clients.
  • Xad
    Senior Campaign Manager, Ad Ops
    Xad Jul 2014 - Apr 2017
    Gurugram, Haryana, India
    Trafficking of Display Ad Campaigns for mobile using Ad Marvel Platform. Trafficking and managing Search Campaigns for different US Clients using Google Ads Manager, Bing and Yellow pages. QA Analysis. Performance Management. Leading Training for New Hires.
  • Xad
    Campaign Analyst, Ad Ops
    Xad Jul 2011 - Jun 2014
    Gurugram, Haryana, India
    Trafficking and managing Search Campaigns for different US Clients using Google Ads Manager, Bing and Yellow pages. Handling Publisher Analysis and Keyword management.

Surbhi Seth Skills

Mobile Advertising Sem Ppc Google Adwords Campaign Management Lead Generation Keyword Research Display Advertising Search Advertising

Surbhi Seth Education Details

  • Rgpv University
    Rgpv University
    Computers, Mathematics, Physics

Frequently Asked Questions about Surbhi Seth

What company does Surbhi Seth work for?

Surbhi Seth works for Groundtruth

What is Surbhi Seth's role at the current company?

Surbhi Seth's current role is Senior Manager | Client Services Lead | Advertising Operations | Adtech.

What is Surbhi Seth's email address?

Surbhi Seth's email address is su****@****o.co.in

What schools did Surbhi Seth attend?

Surbhi Seth attended Rgpv University.

What skills is Surbhi Seth known for?

Surbhi Seth has skills like Mobile Advertising, Sem, Ppc, Google Adwords, Campaign Management, Lead Generation, Keyword Research, Display Advertising, Search Advertising.

Who are Surbhi Seth's colleagues?

Surbhi Seth's colleagues are Katie Zhao, Emily Lo, Raghav Singhal, Sanjay Soni, Prince Kesharwani, Sydney Tracewell, Sachin Sharma.

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