As a Marketing executive for TVS Electronics my prime objectives were to,- Led the introduction of the Official WhatsApp and WhatsApp Marketing for TVS Electronics, showcasing proficiency in devising and executing effective communication strategies. Managed the curation of a comprehensive broadcast calendar to ensure timely and relevant content delivery. Additionally, initiated and spearheaded the implementation of a chatbot, optimizing chat flows and enhancing overall engagement.- Overseeing Public Relations (PR) and the PR agency, orchestrated and executed effective PR campaigns which includes crafting compelling press releases, coordinating media interviews, and managing enquiries to ensure accurate representation of the company's initiatives. - Proficient in Event Management, with a proven track record of successful planning and execution, ensuring seamless and impactful events. Demonstrated ability to coordinate logistics, engage stakeholders, and deliver memorable experiences.- Led the optimization of Performance Digital Marketing, overseeing the management of online advertising campaigns.- Supervised Offline Marketing endeavors by diversifying channels, expanding our reach to a broader audience, and establishing meaningful connections with customers through innovative strategies.- Oversaw the company's Social Media presence, encompassing the creation and scheduling of posts, prompt response to customer inquiries and feedback, and diligent monitoring of social media analytics. - Proficiently managed strategic Email Marketing campaigns, including the design of engaging content, analysis of performance metrics, and driving measurable results to enhance audience engagement and conversion.

As a Management Trainee for TVS-E Assure, the most trusted on-demand Doorstep Repair Service expert from the house of TVS Electronics. This is the First B2C vertical in a B2B organization. - Working closely with the digital marketing team to optimize our website for search engines, managing Lead Gen campaigns, and create engaging content for social media platforms. - Overseeing offline marketing efforts by diversifying our marketing channels, to reach a wider audience and connect with customers in new and meaningful ways. - Managing the company's social media presence by creating and scheduling social media posts, responding to customer inquiries and feedback, and monitoring social media analytics.- Analyzing market opportunities and conducting consumer behavioral research, this involves keeping an eye on industry trends, identifying potential market segments, and understanding customer needs and preferences. - Analyzing the competitors to understand their marketing strategies and identifying areas to improve on . This includes researching their digital and offline marketing efforts, analyzing their social media presence, and identifying their strengths and weaknesses.

At Rapido, We needed to gather a lot of attention to attract people and to make them get used to the new entrant in the taxi based market with Motor Bikes. We had been doing promotional activities in order to fall in the eye of the public and to get more people to know about Rapido, The bike taxi.