As a Senior Manager at Aditya Birla Health Insurance Company Limited, I lead the marketing automation, performance marketing, and digital marketing initiatives for one of the fastest-growing health insurance providers in India. With over 10 years of experience in the insurance sector, I have developed a deep understanding of the customer journey, behavior, and needs, and how to leverage data-driven insights and strategies to optimize customer experience and retention.My core competencies include customer relationship management (CRM), customer engagement, Performance Marketing and marketing analytics. I am passionate about creating innovative and personalized solutions that enhance customer satisfaction and loyalty, and deliver measurable results for the business. I am also committed to continuous learning and improvement, and always seek new challenges and opportunities to grow and contribute to the organization.