• Manage reporting and insights for TVOD (Transaction Video on demand) business line across various business functions – Pricing, Costing, Operations, Selection, Marketing and Finance• Established automated processes/reporting to bridge margin delta (versus goals) and attribute to the business function driving it; developed analytical tools to deep dive the problem and fix resulting increase in profit margin• Designed financial models to forecast the top line and bottom line for each studio (content provider) for different cost scenarios to help in contract negotiations and maximizing profit• Led engagement with third party data providers to understand selection gaps against competitors and achieve selection parity to drive incremental revenue• Conceptualized new KPIs across various business functions (Operations, Selection and Costing) to help leadership make informed business decisions

• Launched Customer Loyalty Programs focusing on increasing purchase frequency driving an incremental revenue of around $8M per year.• Drive Promotions Strategy across different channels to ensure best results in terms of Acquisition Cost and Attrition Rate• Own the Growth plan for two most important categories – Alcohol and Amazon Devices• Conceptualized and launched “Cocktail Recipes”, a brand-new offering, on Prime Now Mobile App• Own and drive the marketing plan for Alcohol launch and expansion in different cities within US• Plan, develop, and execute compelling customer acquisition and engagement merchandising campaigns• Drive analyses that help connect consumer behavior to actionable testing plans• Develop strategies to optimize campaigns, execute, and report out results• Work with internal and external partners to launch new online and offline traffic drivers for PrimeNow.com

• Own the analytics for AWS Digital marketing supporting multiple channels - Email and Site Merchandising• Built statistical models to calculate key data elements such as ‘Dollar Cost’ of an email unsubscribe• On-boarded Tableau, built and owned the reporting infrastructure for both the channels• Identified new opportunities for pilot campaigns and A/B tests and owned the execution• Improved campaigns engagement by defining new targeting rules with the help of unsubscribe prediction model

• Execute Weekly Business Review (Email, Promotions and Push Notifications) to understand the overall health of business and determine the key drivers• Design and develop reporting solutions for North America to assist senior executives make informed business decisions• Drive key analyses on marketing funnel metrics to improve overall performance of different business channels and divisions• Plan and conduct A/B tests to understand customer behavior and preferences• Scope out new email campaigns and roll out pilot testing to evaluate performance; launch based on learnings• Develop analytical models to estimate the impact of different Email and Promotional programs to help make strategic decisions• Work in collaboration with Product and Engineering to implement, test and launch new Email arbitration in-house platform

Project: Performance Management and Innovation (Operations reports and dashboards)• Worked with the business stakeholders to understand business processes and define new performance metrics• Collaborated with client's third-party vendors to extract data from application repositories needed for dashboards• Assisted a team of four ETL and report developers, translating requirements and filling the gaps• Performed quality assurance on the dashboards created to validate numbers against the EDWProject: Meaningful use of Business Intelligence• Gathered requirements from client to understand existing system and the need for EDW migration• Liaised with business users and the development team to ensure streamlined migration from Oracle to IBM Netezza• Understood business processes and metrics to design reports and performance dashboards• Developed a deep understanding of key healthcare business processes, identifying gaps, trends and analysis on the clinical dataProject: Meaningful Use Certification• Owned and lead the Clinical Quality Measures module for getting the Tenet EDW certified from CCHIT (an ONC Authorized 2014 Certification Body), that generated $76 million profit for the client• Defined the project roadmap in collaboration with the Business Owner, Solutions Architect and Tech Consultant

• Gathered business requirements for HCL’s offshore team to build cubes utilizing SSIS, SSAS• Implemented complex business logics using ETL and T-SQL to extract data from heterogeneous source systems• Worked on data validation test cases to ensure data quality while migrating existing data warehouse to MS Cloud• Monitored and analyzed customer behavior through email marketing campaigns and their impact• Created reports in SSRS to capture insights for senior management of Office 365 relationship marketing division• Provided recommendation based on the reports/dashboards to raise the engagement and conversions