Sushant Verma Email & Phone Number

Kirkland, WA, US

Seattle, Washington, United States

Greater Seattle Area

Greater Seattle Area

• Manage reporting and insights for TVOD (Transaction Video on demand) business line across various business functions – Pricing, Costing, Operations, Selection, Marketing and Finance
• Established automated processes/reporting to bridge margin delta (versus goals) and attribute to the business function driving it; developed analytical tools to deep dive the problem and fix resulting increase in.
• Designed financial models to forecast the top line and bottom line for each studio (content provider) for different cost scenarios to help in contract negotiations and maximizing profit
• Led engagement with third party data providers to understand selection gaps against competitors and achieve selection parity to drive incremental revenue
• Conceptualized new KPIs across various business functions (Operations, Selection and Costing) to help leadership make informed business decisions

Greater Seattle Area

• Launched Customer Loyalty Programs focusing on increasing purchase frequency driving an incremental revenue of around $8M per year.
• Drive Promotions Strategy across different channels to ensure best results in terms of Acquisition Cost and Attrition Rate
• Own the Growth plan for two most important categories – Alcohol and Amazon Devices
• Conceptualized and launched “Cocktail Recipes”, a brand-new offering, on Prime Now Mobile App
• Own and drive the marketing plan for Alcohol launch and expansion in different cities within US
• Plan, develop, and execute compelling customer acquisition and engagement merchandising campaigns

Greater Seattle Area

• Own the analytics for AWS Digital marketing supporting multiple channels - Email and Site Merchandising
• Built statistical models to calculate key data elements such as ‘Dollar Cost’ of an email unsubscribe
• On-boarded Tableau, built and owned the reporting infrastructure for both the channels
• Identified new opportunities for pilot campaigns and A/B tests and owned the execution
• Improved campaigns engagement by defining new targeting rules with the help of unsubscribe prediction model

Greater Seattle Area

• Execute Weekly Business Review (Email, Promotions and Push Notifications) to understand the overall health of business and determine the key drivers
• Design and develop reporting solutions for North America to assist senior executives make informed business decisions
• Drive key analyses on marketing funnel metrics to improve overall performance of different business channels and divisions
• Plan and conduct A/B tests to understand customer behavior and preferences
• Scope out new email campaigns and roll out pilot testing to evaluate performance; launch based on learnings
• Develop analytical models to estimate the impact of different Email and Promotional programs to help make strategic decisions

Dallas/Fort Worth Area

• Project: Performance Management and Innovation (Operations reports and dashboards)
• Worked with the business stakeholders to understand business processes and define new performance metrics
• Collaborated with client's third-party vendors to extract data from application repositories needed for dashboards
• Assisted a team of four ETL and report developers, translating requirements and filling the gaps
• Performed quality assurance on the dashboards created to validate numbers against the EDWProject: Meaningful use of Business Intelligence
• Gathered requirements from client to understand existing system and the need for EDW migration

Tucson, Arizona Area

Greater Seattle Area

• Gathered business requirements for HCL’s offshore team to build cubes utilizing SSIS, SSAS
• Implemented complex business logics using ETL and T-SQL to extract data from heterogeneous source systems
• Worked on data validation test cases to ensure data quality while migrating existing data warehouse to MS Cloud
• Monitored and analyzed customer behavior through email marketing campaigns and their impact
• Created reports in SSRS to capture insights for senior management of Office 365 relationship marketing division
• Provided recommendation based on the reports/dashboards to raise the engagement and conversions

Master Of Science, Management Information Systems

Bachelor’S Degree, Bachelor Of Technology