Involved in all marketing aspects of ELECTRAL portfolio (IMS worth Rs. 200+Cr).Responsible for life cycle management of ELECRAL in Rx,OTX and OTC domain includes Long Range plan, Rx to OTC switch model of heritage portfolio, manging P & L etc.Balanced consistent approach towards developing KOL advocacy and Patient engagement.Contributed in gradual transition of ELECTRAL with strong Trade presence as well as cautious Direct to Consumer Marketing. Active role in New Product developement/Launch, Consumer Insights, market research and Category development.Exposure to highly regulated Infant Milk Substitute portfolio.

- Responsible for Rx to OTC switch of matured brand portfolio (IMS size Rs.75Cr)- Conceptualizing strategic product marketing plans for a product or product line through market research, competitive analysis, pricing, customer engagement, and business planning - Worked on change in brand positioning to reinforce relevance and realigning positioning and communication for assigned portfolio-Actively balanced & succeeded in OTX portfolio with "Detailing" & "Retailing" programs, also ensured new product launch excellence. - Planned & conducted re-launch of one of the extensions with new communication, stronger in-market presence strategy to reinforce its core equity Projects worked on:- Portfolio penetration through Rural & tier-3 reach- Increased numeric distribution of portfolio through distribution marketing with channel management- Development of pipeline of OTC potential brands in the portfolio- Actively involved in identifying, developing & executing new commercial models: Franchisee Marketing

Responsibility of driving the heritage brands of the organization. (IMS Portfolio Size: Rs.70Cr)- Soframycin OTC drive with consumer activation through high visibility & brand trials.- Life Cycle Management of Avil (Avil NU ranked 2nd in its subequent launch year in the category as per IMS)- Handfule expirience in Pain Management & Wound Healers in Pharma OTC marketing (Novalgin, Combiflam Plus, Soframycin)- Built positivity among Helathcare professionals & Patients for the OTX brand Proctasedyl through Direct to conumer approach- Exlpored Digital promotion to convey brand shift from Rx to OTC- Activelyinvolved in Trade activation and channel management for brand availability @ PAN India levelIntegral part of strategy formulation, consumer messege, Brand Positioning, ATL/BTL promotion & designing road-map for the assigned brands.Volume growth through consumer awareness, brand visibility & brand recall activities was one of the key success parameter @ Sanofi assignment.

Responsible for DTC (Direct to consumer) activities and New Product Development with Himalaya's mostly credible Business verticle (Cough Category, Piles remedies & Sex Stimulants for Mens)(IMS value Rs: 65cr)- Handled the no.1 brand in the Piles category Pilex- Suceessfully created brand awareness Pilex in highly Taboo & regulated enviornment via direct to consumer approach & patient education- Successfully etended Himalay's cough portfolio with Luanch of Koflet Lozenges & Koflet-H lozenges varient- Worked on promotion of Taboo category of Sex stimulant for menIntegral Part of team for the launch of Nutritional health Drink "HiOwna Jr"Domain: Brand management, Strategy, Direct to consumer activation, Patient education, New product Launch & NPD

• Effectively handled all marketing aspects of the organization portfolio• Carried out a market survey and a round table study after the development of the Prototype• Designed Promotional material and executed plans and activities for brand development• Launcehd entire Nutritional Health Drinks portfolio for Pediactrics (iPro)• Positioning & segmentation of the brands according to the product range and customers been introduce in iMed for well-directed marketing