Sushmita Bhattacharya Email & Phone Number

Bengaluru, India

Mumbai, India

• Led retail activations - a newly formed division for the Mumbai market - overseeing budgeting P&L, and curation of local properties for raising top-line revenue.
• Curated customized 360-degree brand solutions for regional clients to meet their objectives.
• Grew the retail business substantially while on-boarding new clients across real estate, BFSI, and the automotive sector.
• Managed a team of Account Managers to oversee the curation, revenue generation, and smooth execution of various Radio Mirchi IPs.

Mumbai, India

• Focused on growing the business for the key verticals of CGI, Retouch, and Interactive Innovations.
• Held strategy meetings with clients’ brand teams to ensure the smooth launch of their print or digital innovation campaigns.
• Key strategic accounts – Tata Motors, Nissan, Maruti, Renault, Skoda, Bajaj Auto, Nestle, ITC.
• Launch campaigns were conducted for all key accounts and brands.
• Created proposals for B2C experiential marketing and interactive innovations.
• Led strategic tie-ups to grow business revenue with key existing accounts and activated strategic alliances to get confirmed yearly business from key accounts.

Mumbai, India

• Across the medium of the theatre, live experiences, and art, handled end-to-end brand solutions from understanding the objectives, analyzing the situation, and presenting solutions until final project.
• AGP’s primary business was theatre production monetized via ticket sales and sponsorship deals. My role was to understand the client’s marketing objectives vis-à-vis the industry trends and suggest marketing and.
• Regularly interacted with the marketing teams of existing clients across sectors like finance, automobiles, real estate, telecom, tours & travel, airlines, 5-star hotels, and tourism.
• Devised and defined sponsorship proposals including deliverables that were offered to clients and valued against the sponsorship contribution.
• Led pitches to relevant and potential clients, and followed-up on business acquisition and project execution based on project-specific targets.
• Handled business development projects for India, the middle east, and APAC region.

Mumbai, India

• VJM Media Pvt. Ltd., was part of UB Group (Kingfisher) and had a portfolio of Cine-Blitz, Hi-Blitz, and OK India magazines.
• My role was to study the trend of brand spenders on various lifestyle magazines and submit the report on a weekly basis to the respective sales department.
• Subscription/ ad sales across the various luxury sectors for the in-flight and on-stand magazine.

M.B.A., Marketing

B.A., Economics