Sushmita Bhattacharya Email & Phone Number

Bengaluru, India

Mumbai, India

Led retail activations - a newly formed division for the Mumbai market - overseeing budgeting P&L, and curation of local properties for raising top-line revenue.● Curated customized 360-degree brand solutions for regional clients to meet their objectives.● Grew the retail business substantially while on-boarding new clients across real estate, BFSI, and the automotive sector.● Managed a team of Account Managers to oversee the curation, revenue generation, and smooth execution of various Radio Mirchi IPs.

Mumbai, India

Focused on growing the business for the key verticals of CGI, Retouch, and Interactive Innovations.● Held strategy meetings with clients’ brand teams to ensure the smooth launch of their print or digital innovation campaigns.● Key strategic accounts – Tata Motors, Nissan, Maruti, Renault, Skoda, Bajaj Auto, Nestle, ITC.● Launch campaigns were conducted for all key accounts and brands.● Created proposals for B2C experiential marketing and interactive innovations.● Led strategic tie-ups to grow business revenue with key existing accounts and activated strategic alliances to get confirmed yearly business from key accounts.● Primary client liaison for leading creative agencies like Ogilvy, FCB Ulka, McCann, Lowe Lintas, and Fitch, to convert their new briefs into business for the company.● Operational responsibilities included follow-ups, accounts maintenance, and coordination with the production team for de-briefing of projects and execution.● For over 2 years, the key business territories handled exclusively were Mumbai, Bangalore, and New Delhi.

Mumbai, India

Across the medium of the theatre, live experiences, and art, handled end-to-end brand solutions from understanding the objectives, analyzing the situation, and presenting solutions until final project execution.Business Profile - India & International Market● AGP’s primary business was theatre production monetized via ticket sales and sponsorship deals. My role was to understand the client’s marketing objectives vis-à-vis the industry trends and suggest marketing and branding solutions.● Regularly interacted with the marketing teams of existing clients across sectors like finance, automobiles, real estate, telecom, tours & travel, airlines, 5-star hotels, and tourism.● Devised and defined sponsorship proposals including deliverables that were offered to clients and valued against the sponsorship contribution.● Led pitches to relevant and potential clients, and followed-up on business acquisition and project execution based on project-specific targets.● Handled business development projects for India, the middle east, and APAC region.

Mumbai, India

VJM Media Pvt. Ltd., was part of UB Group (Kingfisher) and had a portfolio of Cine-Blitz, Hi-Blitz, and OK India magazines.● My role was to study the trend of brand spenders on various lifestyle magazines and submit the report on a weekly basis to the respective sales department.● Subscription/ ad sales across the various luxury sectors for the in-flight and on-stand magazine.

M.B.A., Marketing

B.A., Economics