Sushmita Chavan Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

-Spearheaded the successful launch of a Nextfin web application, aligning the digital strategy with user needs and driving a 33% increase in user acquisition, with one-third of total leads entering the product funne-Orchestrated product-led growth initiatives through strategically designed email marketing campaigns for business and machinery loan products, leveraging product usage data and user behavior insights to deliver highly targeted and personalized content.-Achieved remarkable success, generating over 500+ highly qualified product leads and facilitating loan disbursements of 70 CR, significantly driving product adoption, business growth, and revenue targets.-Initiated and spearheaded the development of a referral program, as well as designed and executed partner programs tailored for Chartered Accountants (CAs) and existing customers. These initiatives have been instrumental in driving significant growth, contributing to 15% of the overall leads generated.-Designed and implemented a self-serve onboarding funnel for the Finpaas platform, optimizing user acquisition and lead generation while streamlining the onboarding process based on user research and behavior analysis.-Developed an integrated lead generation funnel, combining HubSpot's CRM, CleverTap's retargeting capabilities, and OneLink's app download tracking, resulting in a holistic and seamless user journey from lead capture to conversion.-Led the ideation, design, and implementation of a conversational bot powered by Freshchat, leveraging user stories and intuitive bot flows to enhance user support, satisfaction, and overall product experience.-Implemented Freshdesk as the customer support platform, streamlining support processes and contributing to achieving a major data security certification, enhancing customer trust and satisfaction.

Bengaluru, Karnataka, India

-Engineered data-driven growth strategies using Metabase and PowerBI, achieving a 25% increase in user acquisition and 15% boost in user retention.-Conducted user behavior analysis, identifying growth opportunities and actionable insights for product improvement.-Led A/B testing and experimentation efforts using WebEngage, resulting in a 10% uplift in conversion rates and a 20% decrease in customer churn.-Developed comprehensive performance dashboards, providing regular updates on key growth metrics to senior leadership.-Executed targeted marketing campaigns, driving product awareness and adoption with high engagement rates.-Pioneered the integration of WebEngage into PartnerHub, enhancing user interaction tracking and analysis.

Bengaluru, Karnataka, India

Hexa is a cloud platform to increase the placement ratio of colleges by upskilling the students and reduce time and cost to hire of the companies using AI-based pre-hire assessment platform. -As a Co-Founder and Product Manager, spearheaded the development and launch of a cloud-based assessment and learning management platform tailored for student placement preparation.-Conducted extensive market research, identified key pain points, and defined the product vision, roadmap, and strategy.-Collaborated closely with cross-functional teams, including engineering, design, and subject matter experts, to ensure the platform's features and user experience aligned with the target audience's needs.-Oversaw the successful onboarding of 28 colleges and 12,000+ students, achieving rapid product adoption through effective go-to-market strategies and user onboarding processes.-Expanded the product offerings to cater to companies' hiring needs, introducing direct recruitment capabilities from the platform.-Implemented data-driven product enhancements and optimizations based on user feedback and usage analytics, resulting in improved engagement and retention metrics.-Hosted "AIQ (All India Quizexa)," a nationwide quiz competition, which registered 7k new users and significantly boosted brand awareness and product visibility among prestigious institutes.-Managed end-to-end product lifecycle, business development, sales, marketing, customer success, and product strategy, leading a cross-functional team of 12 to achieve significant growth milestones and generate 3.5 lakh monthly revenue.

Chennai Area, India

- Developed intensive, ambitious Go To Market strategy, short-term goals, and long-term objectives- Performed market research and surveys to figure out sustainable revenue streams- Setup the sales processes starting from lead generation to deal closure- Executed high-velocity sales, achieved 20% month-on-month growth in customer base

Chennai Area, India

Attended regular client calls; translated the client’s requirement into tangible deliverables such as functional specification, use cases, flows, process diagrams.-Managed client relations with US hospitals and insurance companies, providing solutions to reduce false claims through a fraud detection tool.-Played a key role in understanding client needs and translating them into actionable solutions, enhancing client satisfaction and operational efficiency.-Worked closely with project managers to ensure optimum implementation and On-time delivery.