As a Brand Manager, it is extremely important to follow the central focus of a brand. The various verticles that come thereafter, be it a visual communication or simple print media, or even something new like a product integration. As a brand manager, it is my job to ensure that every communication across all verticles must be in with the central beliefs of the brand - the very core of the brand. In the rapidly evolving days of advertising, it has become important that we do not lose focus on what's core to any brand. This is why I choose to focus my energy and attention on an organisation that specialises in discovering and building the core for any brand.