Sushrut Vyas Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, On, Canada

Toronto, Ontario, Canada

• Managed budget pacing document to keep a check on the annual budget across several platforms• Responsible for leading, mentoring, and developing 2 performance marketers to ensure program objectives are met and exceeded• Developed client-facing reports (weekly, monthly, quarterly) and provided recommendations to improve campaign performance to exceed the client KPIs• Developed campaign best practices & QA processes for the team that resulted in increased YoY efficiencies for the client overall

Toronto, Ontario, Canada

• Created, and managed campaigns for Paid Search, Remarketing, Online Video, and Display and provided detailed analysis to the client• Worked with manager to define and identify key performance metrics and reported on them daily, weekly, and monthly• Monitored Paid Search and Programmatic campaigns to proactively expand and improve campaign performance based on client business needs

Pune, Maharashtra, India

• Planned large project initiatives and guided to ensure work break down structure, estimates, and plans for marketing activities• Developed processes and roadmap to ensure marketing automation approach is easy to execute and scalable• Understood, and analyzed user needs, and product improvement areas, and created a measurement strategy to define key success metrics

Pune, Maharashtra, India

• Identified trends, insights, optimized spending, and performance based on insights• Utilized A/B Testing to improve the conversion rate of the website visitors• Responsible for end-to-end ownership of marketing (Paid Search, Social) campaigns from strategy to execution

Pune Area, India

• Recommended best industry practices and provided support to clients to further enhance their strategies • Validated, debugged, and monitored setups for quality assurance and maintained account hygiene

Pune Area, India

• Managed and optimized digital campaigns for local clients including keyword expansion, negative keywords, audience analysis, bid optimization• Provided ongoing analysis and monitoring of paid search & display campaigns to proactively expand and improve campaign performance based on client business needs

Pune

• Co-ordinated online marketing campaigns for brand development, lead generation • Handled Online Reputation Management activities of the organization

Master Of Business Administration - Mba, Marketing Management

Bachelor In Computer Application, Information Technology