Susie Dougherty Email & Phone Number

Greater Boston

Remote

Social Media- Replaced prior agency support to own and lead all social media content and strategy for Nymbus, with an emphasis on LinkedIn.- Helped organically grow Nymbus LinkedIn followers by 520 percent within 1.5 years.- Collaborated closely with Nymbus Design team to create visual assets that helped attract and engage social audiences.- Implemented methods to boost employee participation and brand advocacy on social media.- Worked in collaboration with People & Culture teams to build and expand Nymbus LinkedIn Career Page.- Led paid spend campaigns and budgets on Linked to grow brand awareness and lead generation.PR- Replaced prior agency support to own and lead all PR content and communications for Nymbus.- Independently wrote and distributed on average 35+ media announcements in a given year. News angles included leadership, vendor partners, funding, customers, product introductions, and service enhancements.- Led outreach and conversations that helped elevate relationships with key banking & fintech press/industry influencers to build brand momentum, drive positive awareness and media coverage, and tell the Nymbus story. - Cultivated strong working relationships with partner customers, vendors and stakeholders to ensure collaborative internal and external communications.- Led efforts to bring awarded prestige for Nymbus and its clients. Recent highlights: * American Banker’s Best Places to Work In Fintech 2022 [Nymbus] * Fintech Futures’ 2022 Banking Tech Awards USA: Best Digital Initiative [PeoplesBank for Zynlo | Nymbus client] * Fintech Futures’ 2022 Banking Tech Awards USA: Editor’s Choice [Nymbus] * Fintech Futures’ 2022 Banking Tech Awards USA: Rising Fintech Star [Michelle Prohaska, Nymbus Chief of Compliance] * Ragan’s PR Daily Awards: Top Women in Communications 2022 [Allison Netzer, Nymbus CMO]

Remote

- Collaborated with external agencies to strategize, manage, and execute co. news announcements, press relations, and social media content posted via Facebook, Twitter and LinkedIn. - Worked in conjunction with the Director of Sales to sync customer and prospect efforts with targeted marketing communications.- Contributed to Website marketing collateral and development.- Planned, managed, and executed Nymbus participation at various financial industry events.- Coordinated development & distribution of outbound campaigns to market co. developments and success.

- Planned, managed and executed Mediaspectrum participation at various cross-industry events.- Responsible for planning and logistical coordination of Mediaspectrum-hosted Sales and Customer Annual Meetings.- Strategized, managed, executed co. news announcements and press relations.- Led co. blog by identifying timely and relevant topics for consistent content development and postings. - Managed social media strategy and content posted via Facebook, Twitter and LinkedIn. - Researched and pursued targeted industry awards recognition.- Contributed to Website marketing collateral and development.- Coordinated development & distribution of outbound campaigns to market co. news and success. - Oversaw ordering of advertising opportunities and space.- Worked hand-in-hand with the executive sales team to manage customer leads, activity and revenue forecasting.- Facilitated internal communication & co. newsletter development.

Bs, Psychology

Activities and Societies: Chi Omega

Education record