Susie Fitzgibbon Email & Phone Number

Elwood, Vic, Au

Melbourne, Victoria, Australia

Cork, County Cork, Ireland

• Led the development of the Convenience retail brand yearly Commercial Plan. Working cross-departmental and with senior management to align on priorities and detail plans for the brand. • Supported the Marketing Manager on the delivery of the 5-year brand plan. Researched market and consumer trends and identified new opportunities for product and brand.• Lead the brand identity and new brand guideline development. • Sustainability Communications Plan; creating compelling campaigns to drive recognition of our efforts.• Managed the development of the ABM in the Strategy team.

Cork, County Cork, Ireland

• Digital and Social strategy development. Increased userengagement across social media with creation of compellingcontent (TikTok, Instagram, Twitter and Facebook).• Digital Advertising; effective campaign management and analysisacross Display, Paid Search, VOD, and Partnerships.• Enhanced website traffic by developing strategic SEO practices. • Built knowledge of FMCG industry.

Cork, Ireland

As Digital Marketing Manager at The Montenotte Hotel, I am responsible for the development and execution of the Digital and e-Commerce strategy. Building our presence on social media, leading digital activities across PPC, SEO, paid social campaigns, email marketing, content development, agency management, website development and 3rd party booking websites, such as TripAdvisor and Booking.com.Award: The Montenotte Hotel was named Digital Marking Titan at the annual Cork Chamber awards. The Digital Marketing Awards recognise the responsive, strategic and creative approaches that businesses are bringing to all digital platforms.https://www.themontenottehotel.com/

Copenhagen Area, Denmark

Key responsibilities and achievements: • Lead on Digital marketing consumer campaigns in the Nordics. Introduced the new Tourism Ireland consumer brand. Lead on developing a strong relationship with our new media buying agency, OMD. Budget management. Re-developed local implementation of our strategy, integrating market nuances, streamlining media plans and continuous optimisations and testing. This resulted in reaching our quality website visits KPI 4 months before end of year. • Lead on the integration of digital marketing and digital publicity. ECCO outdoor partnership was a clear outcome of this effort, more info and example of content created attached. • Re-evaluated our influencer strategy in-market, creating clear processes for the following; choice of influencer, aligning with brand and campaign objectives, integration with core digital campaigns and evaluation. • Evaluated media plans and delivery of content for co-operative campaigns. Partners included Ryanair, Tradfest and Norwegian Airlines. • Represented Tourism Ireland Europe on our St. Patrick’s Day brand partnership with Guinness. The joint campaign delivered 270M earned reach and 24M social reach. • Lead on the development of the Marketing assistant in the Copenhagen team.

Madrid Area, Spain

I was promoted from my placement on the IBEC Global Graduates programme to be contracted directly by Tourism Ireland as Marketing Assistant in the Spanish market.• Promoted from my placement on the IBEC Global Graduates programme to be contracted directly by Tourism Ireland as Marketing Assistant in the Spanish market. • CRM & Email Marketing: Managed and optimised the email marketing strategy for Spain. Including content creation for weekly consumer e-zines using automation tools ClickDimensions, ActOn and MailChimp, sending to 120K warm contacts, re-engagement campaigns, A/B testing and optimisations. • Digital publicity: developed and nurtured a blogger and influencer campaign. Including identifying bloggers and influencers who fit with our target market in Spain, developing relationships with these contacts, organising media visits, integrating content created across all our owned channels and into paid digital campaigns. • Lead on identifying and encouraging industry partners in Ireland to sign-up to paid marketing activities, educating partners on the market and managed budgets. Partners such as B&B Ireland, Guinness Storehouse, Titanic Belfast.• Manage and update our Media Room created for Spanish media using the CMS Kentico. • Represent Spain on central run or pan-European campaigns, for example, TripAdvisor.

Madrid Area, Spain

Key responsibilities and achievements: • Community manager: Managed and developed social media community in Spain (Facebook +240k fans, Twitter +30k followers). • Launching an Instagram account for Tourism Ireland Spain: I developed this account, building it from 0-27K followers and running paid Instagram advertising campaigns.• Content creation: I created new pages for turismodeirlanda.com, Tourism Irelands’ consumer facing website, using CMS platform Sitecore, and created content for our social media channels. • Analysing performance of social media activity: I utilised Google Analytics, Facebook Insights and Facebook Ad Manager to produce reports and share insights. • Non-travel brand partnership with Spotify for St. Patrick’s Day 2017, from the creation of the micro-site and the advertisements to the running of a live streamed concert in Spotify’s office in Madrid.• Consumer and trade distribution for the Spanish market.

Pg Diploma In International Business Development

This Postgraduate Diploma programme was designed in conjunction with the IBEC Global Graduates Programme, with the aim of linking the work.

Bachelor Of Business Studies And Spanish, 2.1

Activities and Societies: Hockey and was class Representative in my Senior Freshman year.Strategic Management and Advanced Marketing.

Erasmus Year, Economics And Business

Activities and Societies: ESN salamanca - Erasmus society - went on different trips and social activities.Erasmus in Salamanca, Spain. I.

Secondary School, 490 Points In Leaving Certificate

Activities and Societies: School prefect 2010-2011 Captain of the Hockey 2nd's team 2009-2010