Susan Pitcher Email & Phone Number

Santa Barbara, Ca, Us

Santa Barbara, Ca And New York City, Ny

Employed to advise(d) new business(es) on buying, styling, customer service and sales, strategy, marketing, merchandising, operations, branding and buying:El Capitan Canyon, Santa Barbara, CASupported the transformation of El Capitan Canyon into a 'glamping' experience by re-designing the camp store into an upscale shopping experience with modern outdoor apparel and products.Wendy Foster, Santa Barbara, CAHired as a buyer and a stylist for their stores and their print advertising and fashion shows.Angel, Montecito and Santa Barbara, CARecruited as Buyer and Operations Director to create and launch a new contemporary women's boutique from the ground up. Achieved immediate profitability - generated $700K+ in sales the first year Koos Van Den Akker, New York City, NY and Beverly Hills, Ca.Created events and produced cause-related fashion shows to promote Koos and raise money for non-profits, attended by socialites, high profile individuals and exclusive clientele. Garnered press, interviews and editorial coverage.

Santa Barbara, Ca.

Collaborated with owners re: the vision, concept and launching of The Shopkeepers. Created marketing plan based on inspired and unique merchandise and innovative concepts for outreach.The Buyer with a focus on women's and men's clothing, jewelry, accessories, apothecary, books and gifts. Involved in concept, hiring, training, customer outreach, marketing, conceptualizing and hosting in-store events and merchandising.

Montecito, California

Filled a niche by launching the first multi-line, high-fashion retail store offering designer clothing, handbags, shoes, jewelry and accessories in Santa Barbara - achieved immediate profitability.Representative lines at "Dressed" included Celine, Balenciaga, Stella McCartney, Chloe, Lanvin, Givenchy, The Row, Proenza Schouler and YSL. Opened second store, "Ready", from ground up featuring emerging and contemporary designers. Grew total revenue of combined stores to $20 million.Generated exciting, innovative and effective Marketing campaigns. Produced events, designer trunk shows and fashion shows to increase brand exposure as well as benefit non-profit groups - donated over $75,000 to local charitable organizations. Received feature press and editorials in Elle, Marie Claire, Vogue, Bazaar, Lucky, Self, WWD, The New York Times Sunday magazine, C magazine, Santa Barbara magazine, and numerous fashion blogs.

Santa Barbara, Ca

Award-winning designs were featured in women's contemporary boutiques and department stores cross the U.S., including Nordstrom's Savvy Department and Neiman Marcus's contemporary department. Critically acclaimed by Los Angeles Times as one of the Top 5 Contemporary Designers.

New York City, Ny

Recruited by owners to reverse declining market share for a European high-fashion menswear retailer. Created a new brand image, took over all buying strategies, improved the quality of sales training and introduced American high fashion menswear designers into the merchandise mix. Launched marketing concepts that revived sales and helped recapture position as a market leader.