Responsible for executing, enhancing and analyzing communication and marketing initiatives with an objective to provide clear, consistent and engaging print and digital messages that enhance user experience, develop brand recognition, strengthen relationships with target audiences and promote the university’s strategic initiatives.• Editor for alumni magazine• Manage website CMS• Oversee 35+ social media accounts & users• Perform annual social media audit• Manage university brand & style guides• Manage internal communications platforms• Participate in design and creation of new website• Produce video to increase awareness and engagement• Manage a team of professional staff and student workers

Responsible for enhancing the university’s social media presence and analyzing its effectiveness, writing content for various online and print publications, and assisting in creation of digital content such as graphics, photography and video.• Wrote news articles and stories• Wrote content for marketing materials• Managed social media accounts (Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube)• Wrote and implemented social media policy• Provided graphic design for marketing materials• Trained, mentored and managed a team of student workers

Responsible for the complete creative process related to a weekly print newspaper, including layout and design, news coverage, advertisements, writing, editing, photography, community relations, marketing and promotion.• Provided full newspaper layout of all articles, ads, legal records, etc.• Researched and wrote articles and stories • Wrote a weekly editorial column• Oversaw advertisement submissions from concept to design• Managed social media presence for the newspaper

I designed marketing materials, prepared digital artwork for print, and worked directly with printing and bindery professionals to fulfill customer orders. I was directly involved in the large format printing process and assisted in finalizing print items. I was also responsible for our promotional products division and quoted and ordered products.

I was responsible for a production floor of up to 50 call center agents, supervisors, quality controllers and trainers. I was also charged with the hiring and discipline of employees. I worked with upper management, all departments and clients to ensure that quality and sales production standards were met. I maintained automated dialing systems to meet all legal requirements for the industry as well as supplied daily reports.