Sutton Norris, Cpsm Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Dallas/Fort Worth Area

Dallas, Texas

Developed a new graphic identity and complete redesign of the company’s existing marketing collateral, including the development of a proposal response structure. Crafted marketing proposal responses, developing the response strategy and appropriate content.Developed company website to reflect the new marketing image.

Irving, Texas

Managed all marketing communications projects, including content development, timelines, budgets, production and delivery of all corporate and divisional sales/marketing materials, direct mail and advertisements.Supervised in-house creative and writing team and managed external vendors.Developed project schedules and reporting systems, including calendar of advertising and marketing communications programs and materials for 30+ communities and home office.Developed media placement for 30+ communities, including print, radio, and television.

Dallas/Fort Worth Area

Managed a four-member regional team providing daily leadership, mentorship and support to staff in Dallas and Houston and serving as the central resource for comprehensive marketing needs from seven market leaders and principals.Created and implemented regional marketing activity calendar/report tracking the progress of comprehensive marketing initiatives for the region, including proposal submittals, interviews, award submittals, public relations / communications, trade shows and marketing resource maintenance activities.Led responses to requests for information - evaluating requirements and working hand-in-hand with marketing staff, project managers and firm principals to produce effective, clear and graphically pleasing responses that differentiated the firm from its competitors.Researched, wrote, proofread and edited copy for project case studies, market-based collateral, staff bios, public relations and online communications for the region, ensuring that all were current and relevant to the region’s strategic direction.Provided final quality assurance review of all responses prepared by the marketing team, proofreading for grammar and ensuring the right messaging had been implemented and company-wide brand standards had been followed.Hired and trained all new regional marketing staff, including firm’s mission, company standards, regional portfolio, submittal process, server guidelines and software.Reviewed weekly marketing labor reports to ensure accurate billing of marketing staff and market leaders’ time.Maintained regional entries into firm-wide database (Deltek Vision) - inputting key clients, opportunities and project leads to produce bi-weekly tracking reports for Marketing Director.

Dallas/Fort Worth Area