Develop SEO strategies and execute and monitor campaigns.Conduct site analysis, perform keyword research and mapping, and identify opportunities for link building.Create and implement social media strategies, with a focus on Facebook, Twitter, and LinkedIn optimization.Plan and develop lead generation campaign strategies, including designing landing pages and optimizing sales funnels.Manage paid marketing accounts for Google PPC ads and Facebook Ads.Set up and track analytics, pixels, and conversion codes for effective performance measurement.Scale campaign budgets while ensuring the highest return on investment (ROI).Provide guidance to developers, designers, and writers for various project requirements.Conduct A/B testing for social media and Google Ads campaigns to optimize performance.Generate monthly reports on the performance of digital marketing campaigns, covering SEO/SEM, social media, and display advertising.