Responsible for leading the initial marketing efforts and establishing the brand presence in the market.- Demand Generation: >$0.3 million in opportunity and ~53% in overall revenue through Paid efforts.- Led paid media - tracking campaigns, reporting, leads & conversions.- Built out a content team including both FTEs and freelancers.- Oversaw website development with a designer & a webflow expert.- Tracked engagement on GA4/Hotjar for landing page optimization.- Hands-on with Google ads, tag manager, analytics, looker studio, LinkedIn ads, Reddit ads, Webflow.- Oversaw product launches, PR, backlinking and content hiring.- Assisted in reviewing Content for quality and SEO.

- Led early stage market activities including founder-led "Evangelist" sales, customer experimentation and product iteration. - Crafted Go-to-market strategy including reaching customers (marketing), closing (sales), and retaining & growing them (success). - Created a value-metric & customer-cohort driven pricing plan that scales with the customer and maximizes revenue potential. - Developed an Impact & Complexity based framework to be used by the product team for tasks & product features prioritization.

- Managed planning, execution and performance of e-commerce, social, search, display, video, & mobile advertising campaigns. - Worked as the key player in kick-off meetings, ad serving, campaign planning & optimisation, and quarterly business planning. - Developed relationships with client-side stakeholders in order to ascertain business needs & craft the best strategic approach. - Advised clients on industry best practices & trends, performance benchmarks, the competitive landscape, & how it impacts them. - Aligned client's needs with company solutions to help them achieve their goals & uncover opportunities to drive long-term value.

- Specialised in Programmatic Media Buying delivering Display, YouTube, OTT, Amazon campaigns for FMCG & Telecom clients.- Developed analytics dashboards to inform optimization & compare campaign performance (CPC, CTR, RoAS) with benchmarks. - Crafted lists of negative keywords to ensure the right ASIN shows up for the right search term increasing efficiency and RoAS.

- Planned, Executed, Optimized & Delivered KPIs for Programmatic campaigns across Hong Kong, Taiwan & India- Established processes for Monitoring & Optimization by institutionalizing metrics correlated with Business KPIs- Handled quarterly budgets of more than INR 3 crores and delivered KPIs with a 0% error rate across campaigns- Trained in developing Integrated Media Strategy from Business Objective to Market Prioritization to Media Mix- Developed thorough understanding and hands-on experience of bidding strategies, DSPs, RTB, Ad Exchanges- Declared winner among 76 practitioners across GroupM APAC for an online Programmatic Quiz by Xaxis Singapore

Project: Audience Segmentation for Programmatic Targeting- Developed understanding of traditional Target Group definitions for the assigned brands: Pizza Hut & KFC (Kentucky Fried Chicken)- Identified audience segments and extracted data (psychographic & demographic) from company’s assigned market research tools - Developed coherent definitions for each of the audience segments by correlating information extracted from the tools- Determined opportunities to target and communicate with these audience segments in a personalized manner across channels

- Led process improvement & problem-solving efforts to create standard procedures and escalation policy for customer success. - Capitalized on customer up-sell opportunities resulting in 30% increased leads and 10% increased bookings for our customers. - Collaborated with the development team to setup Lead Scoring and Lead Nurturing algorithms to assist in qualifying leads.

- Handled various technical aspects like coding of modules of the App following the given design specifications- Gained significant technical knowledge of Android Application Development and Product life cycle