I work directly with each client to create end-to-end solutions starting with the identification and setting of goals and objectives, project definition, customer segments, brand positioning and messaging. I deliver strategies for individual projects, new products, businesses that are just launching, new market entry and for established businesses looking to reset or review existing strategies. I translate corporate ambition into actionable and scalable strategies around digital, content, consumer and commercial priorities that focus on customer needs and revenue objectives.20 years’ experience as a digital, multi-platform, global brand, rights holder and fan-engagement strategist successfully delivering premium, consumer-centric experiences for local and global rights’ holders, brands, sponsors technology and media companies that optimise assets, fan engagement, commercial, marketing and broadcast rights and sponsorships via new market entry, existing market growth and revenue-driving solutions across Asia, Europe and the Middle East. Including football, cricket, F1, table tennis, finance, news, autos and entertainment digital products and services.I have successfully created and delivered the digitally-driven engagement, content and commercial strategies for two of Asia’s biggest rights holders and their sponsors; the Asian Football Confederation’s (AFC) and their flagship national and club competitions from the Asian Cup and AFC Champions League to Women and Youth events and the Asean Football Federation’s (AFF) AFF Suzuki Cup, SEA’s most prestigious national team competition. I have also built successful rights’ optimisation strategies and packages including the title sponsorship rights’ package for the AFF Suzuki Cup, digital rights’ packages for AFC sponsors as well creative brand and sponsorship rights’ activations for European and regional brands into new Asian markets to maximise official sponsorships.Specialties: Strategy creation and implementation, localised solutions for global brands and RHs, tender bids, fan engagement, data-driven solutions, business planning, product marketing and positioning, mobile, social media, promotions, content strategy, partnerships, international management, digital production, editorial vision, storytelling, digitally-driven commercial strategies.
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FounderThe Sevana Sri LankaUnited Kingdom
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Founder And DirectorZanne Consulting Jan 2020 - PresentLondon, Singapore, Sri LankaAn independent digitally-driven, strategic consultancy working directly with each client to identify and target goals, fans, markets, distribution and product mixes to build value-add and scalable marketing, content, consumer and commercial solutions that prioritise customers and revenue objectives for rights’ holders, brands, sponsors and media owners in sport, culture, non-profit, entertainment and digital technologies across Asia, Europe and the Middle East.Creating innovative rights’ packages and solutions for RH owned competitions and events, digitally-focused branded activations that enhance sponsor association with events and athletes and new technology and product entry for media.A strong skill-set uniquely straddling commerce, engagement and technology in multiple industries and entities; football clubs, federations, media and tech giants to start-ups and the voluntary sectorDelivering four core strategic services;Strategy & ConsultingHolistic, digitally-driven strategies designed to maximise rights’ holder, commercial partners and media objectives around reach and revenue via localised market entry, fan engagement and commercial rights packaging. Distribution and channel optimisation, new product ideation, budgeting and resourcingCommercial ServicesDefinition and creation of rights and benefits’ packages for rights’ holders, channel monetisation strategies and creative activation ideas for brands and sponsors to enhance official, commercial packagesBrand PositioningMarketing, communication and GTM strategies covering new rights acquisition, distribution channels, commercial partnerships, event promotion and product marketing and new product promotion and market entryFan EngagementIdentification of global and localised platforms, content, partnerships and distribution channels to deliver fan-first strategies that optimise reach and engagement amongst desired audiences and markets including a bespoke marketing and influencer approach -
Executive Director, Digital - Asia & Middle EastLagardère Sports Oct 2015 - Jan 2020SingaporeResponsible for the vision and delivery of Lagardère Sports’ digitally-driven commercial, marketing, audience growth and engagement strategies in Asia and the Middle East, providing solutions for local and international rights holders, media and brands.Includes the creation and development of the AFC's official global and localised coverage for flagship competitions such as ACL and Asian Cup (on-ground and remote) targeting fan engagement growth and sponsor activations as well as the creation of new title sponsorship and broadcasts rights and benefits' packages and content strategies for the AFF Suzuki Cup, offering innovative solutions that cover live content solutions, OTT and VOD.Responsible for creating new digitally-driven revenue opportunities for sponsors around events to deliver commercial, data-driven solutions that enhance existing rights and benefits, new market entry strategies and new business opportunities. Examples include campaigns for Hublot (FIFA World Cup), Grand Sport and Air Asia (AFF Suzuki Cup) and Kärcher (ACL and AFC Cup). I also lead the development of fan data and engagement initiatives and fan monetisation strategies in Asia, collaborating globally with third parties and service providers to develop new services and skill-sets for bespoke solutions.Key successes;- Long-term fan engagement growth for RHs; AFC: YoY +400% on Facebook, Twitter, Instagram and Weibo. AFF: Reach and engagement +160%, video views +212% and live streaming +675%- Innovative, integrated brand and marketing campaigns leveraging sponsors' rights, creating the first Asian digital revenue streams with a six-figure income - Increase in rights value of AFF title sponsorship by 30% YoY- The launch of the first Asian data initiative and dashboard; identification and utilisation of data to drive targeted sales pitches and new business- Driving corporate change; creating working processes to facilitate efficiency, scalability and delivery regionally and globally -
Head Of News, Finance And Autos, (Intl)Yahoo! Feb 2007 - Jun 2015London, United KingdomAs the single point of business and product ownership for Europe, INSEA, LATAM and the Middle East I am responsible for identifying and defining the strategic direction, product positioning, user experience (content and partnerships), transforming broad, company-wide goals into relevant, successful and evolving regional strategies that balance global and local priorities for multiple stakeholders, whilst improving reach, rank, revenue and brand image. Key Tasks and Achievements Winner of global ‘superstar’ award: Recognised for team leadership of a multi-market, multi-property project that increased traffic referrals by 50% in 6 months. Recommendations were subsequently adopted globally across the company.Launches: Delivered multi-market product and tool requirements based on user, commercial and competitive needs and managed roll-outs of new global online and mobile platforms and apps in region. Included launch of contributor network and online magazines. Impact: enabled global, scalable platforms increasing volume of content and engagement by 10-20%Defined official Yahoo! editorial voice: for news, finance, celebrity and style digital magazines as adopted by audience, product and content teams and used as a template for other verticals.Strategic partnerships: Identified and negotiated strategic global partnerships including a live coverage / live event tool. Forecast ROI of 28% and uplift in PVs globally of 121m -
Uk Product Manager, News And SportYahoo! Jan 2005 - Jan 2007Management of UK news and sports teams including planning, development and new feature launches.Key responsibilities included analysing KPIs, user feedback and competitor benchmarking to identify new features and partnerships including the launch of new content and video partnerships, graphics, betting partners, live scores, fantasy games, message boards, comments and blogging.A key achievement was the creation of Yahoo!’s FIFA World Cup and Ashes campaigns - contract negotiation and management of prominent sports stars to front exclusive and innovative campaigns, as well as devising and managing the content, PR , marketing and sponsorship campaigns.I increased the number of Unique users on Yahoo! UK news by 90% and on UK sport by 35%.
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Sport And News EditorYahoo! Aug 2004 - Jan 2005Included day-to-day CMS updates of sites as well as commissioning feeds and editorial, writing features and identifying and cultivating new business opportunities and building lasting relationships with sales, marketing and search teams to secure optimum exposure, revenue streams and engagement, so delivering high quality, attractive content to the end userAs News editor, I increased the news audience by one-third by transforming the site into a content rich platform, creating targeted content including thriving message boards, hot topics, polls and event based micro-sites such as for the UK elections.
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Freelance Communications Manager, Web Editor And Feature WriterItv Football, Sky Sports, 90 Minutes, Ajx International Jun 2002 - Jul 2004London, United KingdomFreelance web and print journalist and project manager. Responsible for story ideas, conducting interviews and writing in-depth features for UK and US publications. Worked on World Cup 2002; writing match reports, reviews and features.AJX International: Creation and implementation of a communications strategy for a new international sports brand, targeting consumers, business partners and investors
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Project Manager / Web EditorArsenal F.C Apr 2001 - May 2002Managing official UK (arsenal.com) and Asian club websites for JV between Arsenal FC and Granada Media. Defining content strategy, identifying partners for subscription and free services. -
Teacher In ChinaVso (Voluntary Service Overseas) Feb 1996 - Feb 1998English language teacher at a teacher training college in Hunan Province, China
Suzanne Case Education Details
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Football Industries -
Kunming University, ChinaMandarin -
History With Development Studies
Frequently Asked Questions about Suzanne Case
What company does Suzanne Case work for?
Suzanne Case works for The Sevana Sri Lanka
What is Suzanne Case's role at the current company?
Suzanne Case's current role is Founder.
What schools did Suzanne Case attend?
Suzanne Case attended University Of Liverpool, Kunming University, China, University Of Sussex.
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