Lead Database Engineer, International
Dallas, Tx
Led database architecture and development for Match.com International, most recently focused on Asia-Pacific markets and particularly Japan, increasing the registration rate by 10%, conversion by 20%, year-over-year revenue by 50%, and producing the fastest growing paid member count in Match.com history.Managed cross-functional tech teams of local and remote resources. Reduced SDLC for typical features from 3 months to 3 weeks (and most development tasks from 1 week to 1 day) by standardizing requirement documentation and workflow, and by developing data-driven solutions, internal data management tools, templates, and code generators.Representative accomplishments:MATCH.COM MARRIAGELaunched a new online matchmaking service in Japan by taking the best features of Match.com and Chemistry.com and localizing them for the unique needs of the Japanese market. Collaborated with Tokyo-based product and marketing teams to create specifications. Designed the central matching algorithm based on extensive data analysis and simulations. Minimized operational costs by deeply integrating the Marriage product with the existing Match.com International database platform; maximized revenue by leveraging the existing user base. Created the launch and beta test strategies including user group selection. Led a team of Beijing-based developers to deliver the site on-time and 60% below original budget.SUBSCRIPTION ARCHITECTUREImplemented an online subscription system that dynamically supports any number of languages, currencies, tax structures, methods of payment, and pricing/promotional models, complete with A/B testing. Improved credit card renewal logic, increasing retention by 15%, and added robust fraud detection to minimize chargebacks. The system has been stable for five years, easily adapting to take advantage of new revenue opportunities.