Director - Customer Engagement, Us
Current• Drive the SEO/SEM and digital marketing strategies for the US• Organize effective marketing campaigns for new and existing Kïdo School launches in the US• Lead the implementation of marketing automation across all the products in the US• Create a data driven marketing effort in the US• Deploy successful marketing campaigns as per targets and own their implementation from ideation to execution• Oversee and assist in the creation of marketing material, from website banners to hard copy brochures and signages• Support and execute multiple on-going direct marketing and e-marketing campaigns to support the achievement of targets, including lead generation activities• Manage Social Media Platforms• Identify (school and non-school based) feeder relationships within the local community and establish close working partnerships to generate new leads• Work with the digital marketing team to ensure optimal data analysis is carried out and appropriate marketing channels are identified and used• Develop and maintain standard operating procedures for Kido US Marketing for new as well as existing schools• Conduct Yearly Parent Surveys and share the findings with the Hub team• Train all new and existing management team members in sales, lead generation, enrollment process, and customer service procedures