Delivering strategic leadership to marketing function within $1B global enterprise centered on commercial manufacturing and self-storage solutions. Engaging with executive teams and leaders in sales and product to define objectives for core company and sister businesses. Devise and execute marketing initiatives to improve competitive positioning, refine brand image, and drive leads and awareness. Lead team of 10+ direct reports, providing direction, motivation, and support.* Fostering transformation of the marketing department from an events-focused shop to a strategic business unit effective in driving revenues and achieving ambitious performance objectives.* Championed department restructuring to better align talents and maximize resources while also establishing a critical network of agency partnerships to enhance capacities for digital marketing and strategic content creation.* Creating a culture of accountability and innovation, clearly defining goals at individual and team levels, and promoting creative approaches to deliver results.* Creating strategic marketing plans for seven divisions introducing marketing campaigns and a KPI framework across all paid, owned, and earned channels.* Direct the end-to-end execution of more than 200 annual, national-level events drawing together industry associations, business contacts, and prospective partners while boosting brand awareness and sales of tech products and solutions. * Revamping web properties to prioritize best practices for user experience, lead generation, SEO, and ADA compliance.

A deliberate pause with the goal of learning essential frameworks for leading in a new world, including the power of the inner narrative; the role of courage in creating safe, empowering work cultures; how creativity and flexibility contribute to productivity; how self-awareness and agency are central to leadership success. A focus on personal well-being was also achieved. KPI’s included attending millions of soccer practices, learning a new language, reading a continuously growing stack of books, temporary residency on Instagram, adopting rowing as a way of life, and countless hours baking for the people I love. Accomplished 130% of goal. Executive Summary: Time well spent with a high level of excitement and energy to return to the workplace.

Heading marketing and communications, I aligned strategies with the core organizational mission and vision; cultivated marketing plans and creative campaigns for paid, social, and traditional channels; controlled a $20M budget; and tracked performance outcomes against targets to measure success. Highlights of my contributions include:* Meeting the challenge of boosting awareness among the target market, driving an overall increase in patient volume through the delivery of campaigns spanning channels.* Introducing highly specialized brand campaigns leveraging digital and traditional media to boost business for primary care, orthopedic, cardiovascular, cancer care, and women's health units, driving a 15% conversion rate for leads overall and an impressive 30% lead conversion for oncology providers.* Spearheading an initiative to overhaul the legacy web presence to develop and stand up a completely new platform and experience for the hospital system as well as 100+ additional discreet provider websites for the system.* Achieving a 50% improvement in department productivity, benefitting both team engagement and the client experience.* Cultivating an expanded network of relationships with dozens of community organizations, including American Heart Association, Atlanta Community Food Bank, and GMC Foundation, and leading the 2021 Heart Walk team to surpass our donation goal by 25%.

Here I led the build-out of a new department to found and foster strategic client partnerships with Google, Meta, Pinterest, Snap, and MailChimp while driving the attainment of overarching business goals.Highlights of my contributions include:* Exceeding expectations in establishing department structures, assembling and engaging a team of 10+, and achieving 100% coverage for a $20M+ portfolio of 100+ clients.* Creating a collaborative environment to minimize silos, driving improvements of upward of 40% in sales and retention outcomes.* Revamping the client onboarding process in partnership with the sales team, embracing best practices to create a seamless experience and elevate engagement, prevent issues, and boost satisfaction.* Serving as a thought leader while delivering actionable insights for improving campaigns for more than 100 clients, working closely with business intelligence teams.

Advancing through roles of increased scope and authority in account management, I ultimately led a team of 15 direct reports charged with delivering marketing, communications, and account management initiatives. I also allocated $100M in digital media spend and tracked metrics for ROI, conversion, and KPIs.Highlights of my contributions include:* Leading a group of five client teams in producing $10M in annual revenues through the delivery of services ranging from SEM and affiliate marketing to decision sciences solutions.* Achieving a 12% increase in brand conversion and a 15%+ boost in daily traffic site through innovation of refined strategies for development of consumer perception, engagement, and lead generation.

Led e-commerce initiatives for this private-label digital fulfillment and technology solutions firm from concept, through design, development and deployment for all strategic partners. Served as the brand advocate with all internal and external departments including Finance, Operations, Product Development, Engineering and Customer support to direct strategic client initiatives. Fostered strong relationships for the company’s largest clients, growing top line sales and improving profitability by selling in new products, promotions, and providing strategic guidance on merchandising and retail trends.

Supported a privately-held global interactive search marketing agency. Provided strategy and governance thought leadership to a prestigious, local Fortune-50 client rolling out global SEM-centric marketing initiatives across multiple business units. Integrated SEO, customer experience, and creative best practices into every initiative to maximize organizational effectiveness. Aided leadership by authoring numerous reports for regional office Managing Director regarding P&L, customer satisfaction, account status, account growth, and market feedback.