Suzanne Smith Email & Phone Number

Winchester, VA, US

Washington DC

Winchester, Virginia, United States

Leads and manages a team of photographers, video producers and graphic designers within the office of Marketing and Communications — I not only lead the team but I also produce and design a high volume of creative assets within the department. Assets include but are not limited to print, editorial, social, digital, photography, video, merchandise, and.

Washington D.C. Metro Area

• Development, ideation, design and execution of all creative strategies and campaigns across all channels while maintaining brand consistency for each division. Six brands included Gentle Harvest (retail sector).
• E-commerce management experience utilizing Shopify and squarespace.com, responsible for creating an optimal online brand and customer experience and driving e-commerce sales, while supporting integrated marketing plans.
• Acquisition of new customers and retention of existing customers through varied executions including creation of graphic design solutions for all print, social media, video, digital, experiential.
• Developed creative designs in collaboration with paid, earned and owned channel leaders including email marketing for lead generation, advertising, website maintenance & design, events.
• Measure and report campaign and event successes with monthly analytic content performance.
• Organize customer facing promotional events, demos, classes, trade shows & festivals for all brands.

Washington D.C. Metro Area

• Creation and design of marketing collateral for multi-million dollar real estate properties in addition to other marketing related assignments including prop styling and on site photo art direction.
• Develop content from orginal design concept for luxury property listings (flyers, brochures, website pages, proposals).
• Write asset and location descriptions, local area informational pieces and more.
• Develop and format existing maps, floor plans, stacking plans, and aerials to be used in marketing materials.
• Coordinate among internal team, corporate department, and outside vendors in efficiently rolling out listings and corresponding marketing material.
• Multitask between multiple production calendars and project timelines simultaneously.

• Established and designed brand identity for gallery Sirona Fine Art (includes logo as well as all printed and digital promotional materials, website, advertisements, catalogs, signage).
• Responsible for overseeing all creative direction and design for social ad campaigns.
• Managed social media marketing campaigns and day-to-day activities including:
• Curating relevant content to reach the company’s ideal customers.
• Created, curated, and managed all published visual content (images, video).
• Produced all special events for Sirona Fine Art, which includes all artist openings, public and private gallery events, including art fairs

Collaborated with marketing team of designers, copywriters, integrated marketing managers, and sales management to create new concepts and designs for the brand and for advertising clients. Work included comps, ads and advertorials, logos, event design/signage, and power point presentations.

· Established and launched new women's weekly publication for Hearst Corporation.· Responsible for art direction and design of editorial-well, covers, departments, and features while working closely with Creative Director, Edit & Photo staff to conceptualize story presentation.· Oversee and attend in-house digital studio shoots as well location shoots.·.