Performance Marketing Specialist
Current- Oversee the ideation, implementation and ongoing management of digital ad campaigns within the healthcare industry- Leverage social, native and display networks to deliver over 70,000 sales qualified leads for 20+ B2B clients- Collaborate with clients to understand their objectives and create tailored solutions for lead generation and brand awareness- Design landing pages and ad creative in line with client brand guidelines while optimizing for conversions across all channels- Perform ongoing analysis of campaign metrics to identify opportunities for optimizations, helping to reduce internal costs and maximize engagement- Deliver routine reporting to clients on campaign performance and make recommendations for improvements
Mar 2015 - Present
