Focusing on culture communications

Develop and implement communications strategy for clients including crafting messaging, writing video scripts, directing video shoots and managing agency relationships.

• Led CEO/executive communications/events, employee communications and employer brand/culture communications for a global 5,000-employee, $1B accounting and consulting firm.• Developed strategic communications that created understanding, inspired confidence and compelled action on topics from vision, strategy and service lines to values, purpose, well-being and diversity, equity and inclusion.• Created multi-channel communications strategies, including intranet stories, blogs, CEO videos, in-person town halls, webcasts and social media (realizing an 86% favorable rating for “Firm leaders do an excellent job keeping employees informed,” 14 points higher than norm).• Served as communications lead for CEOs and C-suite executives, providing counsel, creating communications plans, developing presentations and ghostwriting messages in the distinct voice of each leader (achieving a 96% CEO confidence Glassdoor rating, 32 points higher than average). • Led change management communications, such as mergers and acquisitions and new firm name, brand, platforms and policies.• Produced the annual CEO “State of the Firm” all-hands roadshow, developing agendas, writing presenter talking points, crafting presentations and managing logistics (achieving a 96% favorable rating).• Led partner meeting content, including shaping meeting themes, building agendas, creating presentations, drafting scripts, identifying keynote speakers and analyzing data for continuous improvement.• Directed culture programs, including employee appreciation events, the 75th anniversary campaign and “FORTUNE 100 Best Companies to Work For" nominations, earning a spot on the list four times.• Served on the Crowe Foundation (resulting in $17M+ in charitable giving) and produced volunteer programs (achieving a 173% year-over-year increase in volunteer hours).• Created the communications function from the ground up, including employee communications, media relations and corporate social responsibility.

Interviewed drivers, team owners, race personnel and celebrities and served as pit row reporter during races, providing content for IndyCar’s Indianapolis 500, NASCAR’s Brickyard 400 and Formula 1’s U.S. Grand Prix Daily Trackside Reports.

• Led media relations, employee communications, CEO communications, community relations and alumni relations for this public company and its 67 locations.• Served as the primary spokesperson by providing interviews, orchestrating news releases, pitching story ideas, strategizing responses for executive interviews and delivering media relations training for executives.• Directed internal and external communications during the company IPO as part of the investor relations team and led the company’s annual report for investors, from concept to production.• Created and led the national ITT scholarship program with non-profit Very Special Arts.• Headed the 70,000-member alumni association by directing member communication and benefits.