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Suzanne Yoder is a VP, Content Marketing at genni. She possess expertise in social media marketing, social media, facebook, blogging, music and 50 more skills. Colleagues describe her as "Suzy is an extremely passionate and determined employee that is focused on success in anything she does. During my internship with her, I learned a great deal about the ins and outs of the music industry as well as marketing and public relations. Suzy is great about making sure everyone feels comfortable in the work place, and maintains a great connection with all the other label employees without stepping on any toes. With her experience working in the music industry and her strong work ethic, I can confidently recommend Suzy for a leadership role in the music industry and look forward to working with her in the future." and "I have had the pleasure of working with Suzy Yoder for a year at The End Records, with our departments collaborating on a daily basis. She is hard-working, organized and understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. Since she started at The End, I cannot remember an instance in which she missed a deadline or let anything fall through the cracks. Suzy is an incredibly creative and solution-oriented person who was frequently able to come up with new and innovative approaches to her assigned projects, like new e-newsletter templates, reorganizing meeting notes to make them more useful than ever, and doubling our social media followers in less than a month after she was hired. She functions well as a team leader when required, and she also worked effectively as a team member under the direction of other team leaders. Her communications skills—both written and verbal—are unmatched in our office. Based on my experience working with her, I can unreservedly recommend Suzy for any project management, marketing or logistics position. She will certain go far in this industry!"
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Vp, Content MarketingGenniLos Angeles, Ca, Us -
Ceo & Co-FounderYo Suzy Apr 2022 - PresentNashville Metropolitan AreaA short-form vertical video content agency. We strategize, edit, & post content for clients on TikTok, Instagram Reels, & YouTube Shorts, focusing on consistency without compromising quality. -
Senior Director, Digital Marketing For Elektra Music GroupWarner Music Group Mar 2019 - Mar 2022Led the digital marketing department at Elektra Music Group (Elektra Records, Fueled By Ramen, Roadrunner, Low Country Sound, Public Consumption, DTA Records). -
Director, Dsp Marketing & Video Promotion For Elektra Music GroupWarner Music Group Oct 2018 - Mar 2019Greater New York City AreaLed marketing conversations with DSPs and handled video promotion for all artists on the Elektra Music Group roster (Elektra Records, Fueled By Ramen, Roadrunner Records, Public Consumption, Low Country Sound) -
Digital Marketing Director, Elektra RecordsWarner Music Group May 2017 - Oct 2018New York, New YorkDirected digital marketing efforts, digital advertising plans, and marketing strategy with streaming services for artists on the Elektra Records roster. -
Account Director - New York CityGirlilla Marketing Feb 2016 - Apr 2017Greater New York City AreaRan social media strategy and specialized digital marketing and advertising campaigns for Verve Label Group (Barry Manilow), Keith Richards, Bebe Rexha, The Delta Saints, Otto's Tacos, Effie Liu, Zac Brown Band, Lava Records, Oliver Heldens, and Chanel West Coast. -
Digital Marketing Manager, Republic RecordsUniversal Music Group Feb 2013 - Jan 2016Greater New York City AreaDIGITAL MARKETING MANAGER (February 2014 - January 2016)- Worked with marketing managers in Republic marketing dept. and artist management teams to create and execute full digital marketing campaigns for a segment of artists on the Republic roster- Maintained and improved the social media presence of artists, crafted specialized digital marketing campaigns to drive data capture, preorders, downloads, and streams- Coordinated digital advertising spends across multiple platforms/networks, worked with 3rd party media buying agencies to optimize creative & targeting- Liaised between artist management teams and in-house web development and graphic design teams to optimize artist official websites, special campaign websites, and visuals across social media platformsCOMMUNITY MANAGER (February 2013 - January 2014)- Worked with Republic marketing managers and artist management teams in crafting social media campaigns for Republic artists to drive maximum awareness & sales of current releases- Ran and studied analytic reports on the social media activity and engagement of Republic artists and Republic itself to craft the best possible campaigns - Executed long-term campaigns for artists utilizing third-party tools, such as the creation and continuation of Austin Mahone's "Mahomie Street Team" on SocialToaster from 0 to 30,000+ fans strong- Worked with DSPs to accommodate requests for social media support from Republic artists or to pitch and deliver co-support for developing artists - Strategized, implemented & maintained initiatives for the social media presence of Republic Records from February 2013 through December 2013. During a 10.5 month period, I increased company Facebook likes by 386% (16,020 to 77,944), Twitter followers by 93% (15,450 to 29,888), and Instagram followers by 4,609% (422 to 19,872). -
Social Media ManagerSneak Attack Media Jul 2012 - Feb 2013Greater New York City Area- Assessed status of bands' and artists' existing social media platforms, crafted detailed plans of improvement and development of accounts- Created and implemented weekly/monthly social content calendars for artists- Explored and secured promotional and feature opportunities for artists with additional platforms and apps - Tracked and analyzed social media statistics using native insights and 3rd party analytic tools - Strategized targeting and directly booked Facebook ads -
Marketing CoordinatorThe End Records Sep 2011 - Jul 2012Greater New York City Area- Ran company social media and streaming accounts, strategized and implemented ideas for growth of company accounts- Ran sales and artist royalty reports - Created, regularly updated and circulated artist one-sheets with all relevant marketing info, internally and to external partners- Created marketing copy for artist one-sheets and press releases- Coordinated with distributor and artist management teams on digital marketing campaigns - Wrote and managed The End Records weekly email newsletter
Suzanne Yoder Skills
Suzanne Yoder Education Details
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Music, Spanish -
Spanish Language And Literature
Frequently Asked Questions about Suzanne Yoder
What company does Suzanne Yoder work for?
Suzanne Yoder works for Genni
What is Suzanne Yoder's role at the current company?
Suzanne Yoder's current role is VP, Content Marketing.
What is Suzanne Yoder's email address?
Suzanne Yoder's email address is yo****@****ail.com
What is Suzanne Yoder's direct phone number?
Suzanne Yoder's direct phone number is +131086*****
What schools did Suzanne Yoder attend?
Suzanne Yoder attended Franklin & Marshall College, Universidad De Buenos Aires / Uba.
What are some of Suzanne Yoder's interests?
Suzanne Yoder has interest in Writing, Graphic Design For Web And Print, Gardening, Studying Nature, Photography.
What skills is Suzanne Yoder known for?
Suzanne Yoder has skills like Social Media Marketing, Social Media, Facebook, Blogging, Music, Marketing, Spanish, Photoshop, Press Releases, Microsoft Office, Music Industry, Tumblr.
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Suzanne Yoder
Product, Program And Marketing Consultant For Non-Profits And Small BusinessesAtlanta, Ga -
Suzanne Yoder
Indianapolis, In2ncaa.org, hamiltonhumane.com -
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