Suzanne Yoder

Suzanne Yoder Email and Phone Number

VP, Content Marketing @ genni
Los Angeles, CA, US
Suzanne Yoder's Location
Nashville, Tennessee, United States, United States
Suzanne Yoder's Contact Details
About Suzanne Yoder

Suzanne Yoder is a VP, Content Marketing at genni. She possess expertise in social media marketing, social media, facebook, blogging, music and 50 more skills. Colleagues describe her as "Suzy is an extremely passionate and determined employee that is focused on success in anything she does. During my internship with her, I learned a great deal about the ins and outs of the music industry as well as marketing and public relations. Suzy is great about making sure everyone feels comfortable in the work place, and maintains a great connection with all the other label employees without stepping on any toes. With her experience working in the music industry and her strong work ethic, I can confidently recommend Suzy for a leadership role in the music industry and look forward to working with her in the future." and "I have had the pleasure of working with Suzy Yoder for a year at The End Records, with our departments collaborating on a daily basis. She is hard-working, organized and understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. Since she started at The End, I cannot remember an instance in which she missed a deadline or let anything fall through the cracks. Suzy is an incredibly creative and solution-oriented person who was frequently able to come up with new and innovative approaches to her assigned projects, like new e-newsletter templates, reorganizing meeting notes to make them more useful than ever, and doubling our social media followers in less than a month after she was hired. She functions well as a team leader when required, and she also worked effectively as a team member under the direction of other team leaders. Her communications skills—both written and verbal—are unmatched in our office. Based on my experience working with her, I can unreservedly recommend Suzy for any project management, marketing or logistics position. She will certain go far in this industry!"

Suzanne Yoder's Current Company Details
genni

Genni

View
VP, Content Marketing
Los Angeles, CA, US
Website:
genni.com
Employees:
17
Suzanne Yoder Work Experience Details
  • Genni
    Vp, Content Marketing
    Genni
    Los Angeles, Ca, Us
  • Yo Suzy
    Ceo & Co-Founder
    Yo Suzy Apr 2022 - Present
    Nashville Metropolitan Area
    A short-form vertical video content agency. We strategize, edit, & post content for clients on TikTok, Instagram Reels, & YouTube Shorts, focusing on consistency without compromising quality.
  • Warner Music Group
    Senior Director, Digital Marketing For Elektra Music Group
    Warner Music Group Mar 2019 - Mar 2022
    Led the digital marketing department at Elektra Music Group (Elektra Records, Fueled By Ramen, Roadrunner, Low Country Sound, Public Consumption, DTA Records).
  • Warner Music Group
    Director, Dsp Marketing & Video Promotion For Elektra Music Group
    Warner Music Group Oct 2018 - Mar 2019
    Greater New York City Area
    Led marketing conversations with DSPs and handled video promotion for all artists on the Elektra Music Group roster (Elektra Records, Fueled By Ramen, Roadrunner Records, Public Consumption, Low Country Sound)
  • Warner Music Group
    Digital Marketing Director, Elektra Records
    Warner Music Group May 2017 - Oct 2018
    New York, New York
    Directed digital marketing efforts, digital advertising plans, and marketing strategy with streaming services for artists on the Elektra Records roster.
  • Girlilla Marketing
    Account Director - New York City
    Girlilla Marketing Feb 2016 - Apr 2017
    Greater New York City Area
    Ran social media strategy and specialized digital marketing and advertising campaigns for Verve Label Group (Barry Manilow), Keith Richards, Bebe Rexha, The Delta Saints, Otto's Tacos, Effie Liu, Zac Brown Band, Lava Records, Oliver Heldens, and Chanel West Coast.
  • Universal Music Group
    Digital Marketing Manager, Republic Records
    Universal Music Group Feb 2013 - Jan 2016
    Greater New York City Area
    DIGITAL MARKETING MANAGER (February 2014 - January 2016)- Worked with marketing managers in Republic marketing dept. and artist management teams to create and execute full digital marketing campaigns for a segment of artists on the Republic roster- Maintained and improved the social media presence of artists, crafted specialized digital marketing campaigns to drive data capture, preorders, downloads, and streams- Coordinated digital advertising spends across multiple platforms/networks, worked with 3rd party media buying agencies to optimize creative & targeting- Liaised between artist management teams and in-house web development and graphic design teams to optimize artist official websites, special campaign websites, and visuals across social media platformsCOMMUNITY MANAGER (February 2013 - January 2014)- Worked with Republic marketing managers and artist management teams in crafting social media campaigns for Republic artists to drive maximum awareness & sales of current releases- Ran and studied analytic reports on the social media activity and engagement of Republic artists and Republic itself to craft the best possible campaigns - Executed long-term campaigns for artists utilizing third-party tools, such as the creation and continuation of Austin Mahone's "Mahomie Street Team" on SocialToaster from 0 to 30,000+ fans strong- Worked with DSPs to accommodate requests for social media support from Republic artists or to pitch and deliver co-support for developing artists - Strategized, implemented & maintained initiatives for the social media presence of Republic Records from February 2013 through December 2013. During a 10.5 month period, I increased company Facebook likes by 386% (16,020 to 77,944), Twitter followers by 93% (15,450 to 29,888), and Instagram followers by 4,609% (422 to 19,872).
  • Sneak Attack Media
    Social Media Manager
    Sneak Attack Media Jul 2012 - Feb 2013
    Greater New York City Area
    - Assessed status of bands' and artists' existing social media platforms, crafted detailed plans of improvement and development of accounts- Created and implemented weekly/monthly social content calendars for artists- Explored and secured promotional and feature opportunities for artists with additional platforms and apps - Tracked and analyzed social media statistics using native insights and 3rd party analytic tools - Strategized targeting and directly booked Facebook ads
  • The End Records
    Marketing Coordinator
    The End Records Sep 2011 - Jul 2012
    Greater New York City Area
    - Ran company social media and streaming accounts, strategized and implemented ideas for growth of company accounts- Ran sales and artist royalty reports - Created, regularly updated and circulated artist one-sheets with all relevant marketing info, internally and to external partners- Created marketing copy for artist one-sheets and press releases- Coordinated with distributor and artist management teams on digital marketing campaigns - Wrote and managed The End Records weekly email newsletter

Suzanne Yoder Skills

Social Media Marketing Social Media Facebook Blogging Music Marketing Spanish Photoshop Press Releases Microsoft Office Music Industry Tumblr Filemaker Social Networking Facebook Marketing Youtube Publicity Radio Windows 7 Writing Social Media Measurement Os X Online Marketing Event Planning Record Labels Basic Html Mac Os X Organization Team Leadership Imovie Mac Customer Service Management Graphic Design Public Speaking Management Consulting Photography Website Development Training Graphics Web Development Project Management Small Business Cms Powerpoint Html Sql Project Planning Teaching Editing Video Production Entrepreneurship Research Strategic Communications Public Relations

Suzanne Yoder Education Details

Frequently Asked Questions about Suzanne Yoder

What company does Suzanne Yoder work for?

Suzanne Yoder works for Genni

What is Suzanne Yoder's role at the current company?

Suzanne Yoder's current role is VP, Content Marketing.

What is Suzanne Yoder's email address?

Suzanne Yoder's email address is yo****@****ail.com

What is Suzanne Yoder's direct phone number?

Suzanne Yoder's direct phone number is +131086*****

What schools did Suzanne Yoder attend?

Suzanne Yoder attended Franklin & Marshall College, Universidad De Buenos Aires / Uba.

What are some of Suzanne Yoder's interests?

Suzanne Yoder has interest in Writing, Graphic Design For Web And Print, Gardening, Studying Nature, Photography.

What skills is Suzanne Yoder known for?

Suzanne Yoder has skills like Social Media Marketing, Social Media, Facebook, Blogging, Music, Marketing, Spanish, Photoshop, Press Releases, Microsoft Office, Music Industry, Tumblr.

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