Suzie Smith Email and Phone Number

Championed brand awareness and established Hiscox US as America's premier small business insurer by directing the content marketing department's innovative strategy.• Created a new content marketing department in Dec 2018 for Hiscox USA. Developed content marketing strategy, hired a team, and revolutionized the Hiscox blog with a fresh content strategy and UX redesign, skyrocketing organic traffic contribution from 20% to 70% in its first year.• People manage a high-performing team of two direct reports, coaching talent and achieving highest performance ratings for 4 consecutive years.• Lead ideation workshops to unify cross-functional teams such as Design, Content, Communications, and Brand to help build a cohesive editorial strategy, optimizing content output. • Create and project manage overall editorial content calendar.• Lead strategic agency management of influencer/UGC marketing program, podcast program, organic and paid social strategies, brand paid media, SEO initiatives, programmatic content, brand advertising initiatives, and creative brand campaigns. • Lead thought-leadership research to gain valuable customer insights, informing the broader small business community on critical topics. Manage production of whitepapers, blog posts, and social media.• Manage content-performance reporting across channels, taking a data-driven approach to planning and in-flight optimization of content presenting to CMO monthly. • Uphold brand voice and style guidelines across all content (internal and external) to maintain a cohesive and recognizable brand identity.• Consistently keep finger on the pulse of customer/market trends and build editorial strategy for the business around key learnings.• Played a key role in the creative development of three high-impact US brand advertising campaigns.

Advanced to Team Lead for three Assistant Marketing Managers, steering marketing strategy for top partners and conducting usability research that informed smarter UX choices and communication efforts to boost repeat business.• Innovated enhancements for a new portal prototype, conducting six usability research sessions with agents and securing senior stakeholder buy-in for a redesign • Crafted the highly effective "First Bind Campaign" using Eloqua, addressing pain points and targeting new agents with a 28% unique open rate and a 78% total open rate, proving the email's ongoing value • Upheld brand integrity by ensuring all creative assets aligned with target audience expectations and coherently contributed to the overall company brand vision

Successfully implemented US partnership marketing strategy within a fast-growing business unit, initially focusing on lower-tier partners before advancing to top-tier partners—accounting for 50% of partnership GWP—within just 8 months.• Drove marketing strategy and execution for top 10 partners, presenting innovative ideas at quarterly business reviews and securing commitment to annual marketing plans for increased sales • Designed, executed, and monitored an incentive program fostering repeat use of the Hiscox agent portal • Completed research project to unveil agent behavior and motivations for using the agent portal, informing the creative foundation for remarketing, communications strategy, and video development

Strategically developed and implemented marketing plans for 20 home and commercial partners in UK Partnerships, driving growth and collaboration business. Expertly planned and executed partnership marketing plans, encompassing email, direct mail, and sponsorship activities for maximum impact • Spearheaded marketing performance analysis, tracking key metrics and leveraging insights • Conducted quarterly marketing performance reviews with partners, aligning business objectives to achieve sales and commission targets effectively

Relocated to New York and bolstered Citi Private Bank's marketing team, expertly managing 200+ client marketing events across the US and earning a nomination for the Outstanding Employee Recognition award• Skillfully planned and executed private client events in alignment with Citi Private Bank's overarching vision and strategy • Developed and managed a monthly performance tracking project, presenting ROI results to board members and regional managers to shape future event strategies • Steered weekly internal communications for North America, expertly editing and integrating news alerts from across the organization for a unified message

Rapidly promoted to Account Manager in just 6 months, ranking 3rd out of 20 UK representatives for sales performance and receiving a prestigious European recognition award for the highest sales number achieved • Orchestrated and executed a winning sales strategy for major university and pharmaceutical accounts in the North East territory—including Nottingham, Sheffield, Leeds, and Newcastle—generating £3.1M/year• Fostered strong client relationships and enhanced brand awareness by showcasing innovative products • Assessed clients' laboratory techniques, recommending more efficient alternatives using our comprehensive product suite

Managed the Analytical Sample Preparation (ASP) business area, surpassing all targets and earning a promotion to Account Manager within 6 months.• Served as the primary liaison for top 40 main distributors, driving sales growth that accounted for 30% of the total revenue for the Bioscience portfolio across the UK and Ireland • Completed an intensive four-week sales training program at Millipore's head offices in Boston and France, further honing skills through the 'Essential Sales Skills' training course by On Track

Conducted in-depth research on the critical mechanistic differences between normal and leukemic cells, utilizing advanced proteomic techniques for precise analysis